This automation recipe shows you how to set up a "comment to get the file" campaign on Facebook — perfect for sharing enrollment guides, checklists, or event flyers with interested families.

How It Works

When a parent comments on your Facebook post, this automation automatically responds and sends them a direct message with your file or resource.

What This Automation Does

Step 1: Trigger

Fires whenever someone leaves a first-level comment on your Facebook post.

Step 2: Reply to Comment

Automatically responds to the comment with a friendly message like "Thanks for your interest! Check your DMs for the download" or "Hey, I just sent you a message with the details!"

Step 3: Send Interactive DM

Sends a direct message to the commenter with your branded message and interactive buttons. For example: "I'm excited that you want to learn more about our program!" with options like "Visit Our Website" or "Get the Enrollment Guide".

[SCREENSHOT: Facebook Messenger automation flow showing trigger, comment reply action, and DM action with button options in Enrollio automation builder]

Step 4: Deliver the File

When they click the button, send a follow-up message with the actual download link or resource: "Here's your enrollment guide!"

Setting Up This Automation

  1. Go to Automations in your Enrollio dashboard
  2. Click Create Automation and select Start from Recipe
  3. Choose Facebook Comment to File Download
  4. Connect your Facebook page if you haven't already
  5. Customize the comment reply and DM messages with your own text
  6. Add your file link or resource URL to the final message
  7. Turn on the automation
[SCREENSHOT: Enrollio automation recipe library with Facebook Comment to File Download recipe highlighted]

Pro Tips

💡 Make it personal: Customize the messages to match your center's voice. Reference specific resources like "our 2025 enrollment guide" or "spring camp calendar" instead of generic language.
💡 Track engagement: Tag families who engage with this automation so you can follow up with a personal message or tour invitation later.
💡 Test before launch: Comment on your own post from a personal account to make sure the automation flows correctly and all links work.

Common Use Cases

  • Share enrollment guides or applications
  • Distribute event calendars or camp schedules
  • Offer parent resources or curriculum overviews
  • Promote open house registration links

Related Articles

  • Guide to Facebook & Instagram Comment Automation
  • Instagram Comment Automation Recipe
  • Setting Up Facebook Comment Triggers
  • Using Enrollio AI with Social Media Automations