What are Custom Meta Tags?

Custom meta tags let you control how your enrollment pages appear to search engines, browsers, and social media platforms. These hidden HTML snippets help improve your site's visibility and search ranking—making it easier for families to find your childcare center online.

For reference, here's a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags

Key Benefits of Custom Meta Tags

Custom meta tags give you powerful control over how your enrollment pages perform in search results:

  • Improve search appearance: Control how your page titles and descriptions show up on Google
  • Better social sharing: Define exactly what image, title, and description appear when parents share your page on Facebook or other platforms
  • Protect private pages: Prevent search engines from indexing draft pages or internal forms
  • Customize browser behavior: Control caching, redirects, and other technical settings
  • No coding required: Manage your SEO settings directly in Enrollio

How to Add Custom Meta Tags

You can add custom meta tags to any enrollment page or website page in just a few steps:

  1. Navigate to Sites > Enrollment Pages or Sites > Enrollment Sites
  2. Select the page you want to edit
  3. Click into the specific page or step
  4. Click the SEO Meta Data icon at the top of the builder
  5. Scroll down to the Links and Tags dropdown
  6. Click + Add next to Custom Meta Tags
  7. Enter the tag name and content
  8. Click Add
  9. Click Update SEO Meta to save your changes

Pro Tip: Use the meta tag "robots" with content "noindex" to prevent search engines from indexing draft pages or internal enrollment forms you don't want public.

Common Use Cases for Childcare Centers

  • Tour request pages: Optimize title and description tags to rank for "childcare tours near me"
  • Enrollment applications: Add "noindex" tags to keep private forms out of search results
  • Social sharing: Use Open Graph tags so your center's photos and descriptions look great when parents share your page
  • Landing pages: Control exactly how each program page appears in Google search results

Frequently Asked Questions

How long does it take for Google to recognize my updated meta tags?

It typically takes anywhere from a few hours to a few days, depending on Google's crawl schedule for your site.

Can I add multiple custom meta tags to a page?

Yes! Add as many as you need to fully optimize your page for search engines and social media.

Will missing meta tags hurt my SEO?

Missing key meta tags like description or Open Graph data can negatively impact your search engine ranking and how your pages look when shared on social media. Take a few minutes to fill these out—it makes a real difference in how families discover your center.

What happens if I add a "noindex" tag?

Search engines like Google will skip indexing that page entirely. This is useful for internal forms, draft pages, or content you don't want appearing in search results.