How to Sell Gift Cards

Enrollio Gift Cards let you sell prepaid balances that families can purchase for themselves or send to others. You can sell via a dedicated checkout link, embed code, QR code, or add them to existing checkouts like enrollment pages, forms, stores, payment links, invoices, and booking calendars.

This article walks you through each selling method, what customers experience, and best practices for smooth delivery and redemption.

Overview of Selling Gift Cards

Selling Gift Cards is the process of offering a prepaid balance as a product in Enrollio. You can sell a gift card through its own checkout or by adding it to your existing selling channels—enrollment pages, forms, stores, payment links, invoices, and booking calendars.

This allows you to sell gift cards wherever your families already interact with you.

When a customer completes a purchase, Enrollio creates a Gift Card Order and delivers the gift card based on the delivery option selected at checkout (immediate or scheduled).

Each Gift Card includes:

• A dedicated checkout link
• An embed code
• A QR code
• The ability to be added to any checkout that supports product selection

Key Benefits of Selling Gift Cards

Multiple Sales Channels: Sell via a dedicated link, embed, QR code, or existing checkouts for maximum reach.

Gifting Built In: "Myself or Someone Else" flows make it simple to buy for others with scheduled delivery.

Safe Testing & Rollout: Separate Test and Live links help you validate pricing, denominations, and flows without affecting real balances.

Immediate Cash Flow: Collect revenue before redemption occurs.

Brand-Aligned Design: Upload custom artwork and choose gradients to create gift cards that match your branding.

Prerequisites

Before you can sell gift cards, make sure you have:

At least one Gift Card Product created and active:
Before selling gift cards, you must first create and activate at least one gift card. Navigate to Payments → Gift Cards → Create Gift Card. Learn how to create a gift card

A connected payment method:
You must have a payment method set up in order to collect payments when selling gift cards. Learn how to set up payments

Test Mode vs Live Mode

Test Mode is a safe sandbox with separate checkout links and payment keys. Use it to simulate purchases, validate pricing and taxes, check inventory behavior, preview delivery messages, and test redemption.

Live Mode is for real transactions. Gift cards purchased in:

• Test Mode → redeemable only in test mode checkouts
• Live Mode → redeemable only in live mode checkouts

Supported Channels

See every surface where Gift Cards can be sold. Choose one or combine multiple sales channels to match your strategy:

• Dedicated Checkout Link: a standalone page for each Gift Card product
• Embed Code: place the checkout directly on a website page
• QR Code: ideal for in-person or print; opens the dedicated checkout link
• Existing Checkouts: add the Gift Card as a product to:
  • Forms
  • Enrollment Pages
  • Stores
  • Payment Links
  • Invoices
  • Booking Calendars

Selling Gift Cards Using the Dedicated Checkout Link

The dedicated checkout link is a standalone purchase page that comes with every Gift Card product. It's the fastest way to start selling—perfect for sharing in emails, text messages, social posts, or as a button on your enrollment site.

Each Gift Card Product has its own unique checkout link in both Test and Live modes.

How to Access the Dedicated Checkout Link to Sell Gift Cards

Use these steps to grab the Live Dedicated Checkout Link you can share with families right away.

Step 1: Navigate to Gift Cards
In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

[SCREENSHOT: Payments navigation menu with Gift Cards highlighted in top ribbon]

Step 2: Choose a Gift Card
Locate the card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.

[SCREENSHOT: Gift Cards dashboard showing multiple gift card tiles with Sell button highlighted]

Step 3: Copy Dedicated Checkout Link
Click the Copy icon to copy the Live Mode Checkout Link to your clipboard. Share this link with your families so they can purchase the gift card.

[SCREENSHOT: Sell modal showing Live Mode Checkout Link with copy icon highlighted]

How to Access the 'Test' Link to Sell 'Test' Gift Cards

Use these steps to copy a Test link for internal testing without affecting real balances.

Step 1: Navigate to Gift Cards
In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 2: Choose a Gift Card
Locate the card you would like to open the Dedicated Checkout Link for. On the Gift Card tile, click Sell.

Step 3: Click Test Mode Checkout Link
Click Test Mode Checkout Link in the upper-right corner to open the Test Mode Checkout Link. This link can be used for internal testing.

[SCREENSHOT: Sell modal with Test Mode Checkout Link toggle highlighted]

Customer Experience in the Dedicated Checkout Link

This summary describes the flow that buyers will go through when purchasing a gift card using the Dedicated Purchase Link.

Step 1: Select a Denomination
The buyer selects one of the available values (e.g., $10, $25, $50, $100).

Step 2: Select Who the Gift Card is For
The buyer chooses who the gift card is for by selecting Myself or Someone Else.

• If the gift is for someone else: the checkout collects the recipient's name and email, plus the sender's name and email
• If the gift is for myself: the checkout collects the buyer's name and email

Step 3: Add Delivery Date
Choose Deliver Now (immediate) or Schedule for later and pick a date (and time, if shown). Add an optional message for the recipient.

Step 4: Complete Payment & Confirmation
The buyer selects an available payment method and clicks Pay. Once payment is confirmed, the buyer is able to download the gift card from this screen.

Step 5: Delivery
If buying for someone else, the recipient receives the gift card via email at the chosen time (immediate or at a scheduled date).

[SCREENSHOT: Customer checkout flow showing denomination selection, recipient selection, delivery options, and payment confirmation]

Selling Gift Cards Using the Embed Code

Add the dedicated checkout to any external webpage without custom development. Once embedded, customers can browse gift cards and complete purchases without leaving your website.

This code can be embedded into:

• HTML landing pages
• Blog pages
• Custom portals
• Link-in-bio pages

Follow the steps below to embed the dedicated gift card checkout directly onto any external webpage:

Step 1: Navigate to Gift Cards
In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 2: Click Sell
Locate the card you would like to find the Embed Code for. On the Gift Card tile, click Sell.

Step 3: Copy the Embed Code
Click the Copy button to copy the embed code to your clipboard. Paste this code into the HTML of any webpage where you want the gift card checkout to appear.

[SCREENSHOT: Sell modal showing Embed Code section with copy button highlighted]

Selling Gift Cards Using QR Codes

QR codes are ideal for in-person sales or print materials. When scanned, they open the dedicated checkout link.

Step 1: Navigate to Gift Cards
In the left menu, click the Payments tab. Then in the top ribbon, click Gift Cards to open the Gift Cards dashboard.

Step 2: Click Sell
Locate the card you would like to generate a QR code for. On the Gift Card tile, click Sell.

Step 3: Download the QR Code
Click the Download button to save the QR code image. Print it on flyers, posters, or display it at your front desk.

[SCREENSHOT: Sell modal showing QR Code section with download button highlighted]

Selling Gift Cards Through Existing Checkouts

You can add Gift Cards as products to any existing checkout in Enrollio. This lets families purchase gift cards alongside other services or products.

Selling Through Forms

Step 1: Navigate to Sites → Forms
Step 2: Edit an existing form or create a new one
Step 3: Add a Product element
Step 4: Select your Gift Card from the product list
Step 5: Save and publish your form

[SCREENSHOT: Form builder showing Product element with Gift Card selected from dropdown]

Selling Through Enrollment Pages

Step 1: Navigate to Sites → Enrollment Pages
Step 2: Edit an existing page or create a new one
Step 3: Add a Product element to your page
Step 4: Select your Gift Card from the product list
Step 5: Save and publish your page

[SCREENSHOT: Enrollment page builder showing Product element configuration with Gift Card option]

Selling Through Stores

Step 1: Navigate to Payments → Stores
Step 2: Open your store or create a new one
Step 3: Click Add Product
Step 4: Select your Gift Card from the product list
Step 5: Configure display settings and save

[SCREENSHOT: Store product selection interface with Gift Card being added]

Selling Through Payment Links

Step 1: Navigate to Payments → Payment Links
Step 2: Create a new payment link or edit an existing one
Step 3: Add your Gift Card to the product list
Step 4: Copy and share the payment link

[SCREENSHOT: Payment link creation screen with Gift Card added to product selection]

Selling Through Invoices

Step 1: Navigate to Payments → Invoices
Step 2: Create a new invoice or edit an existing one
Step 3: Click Add Line Item
Step 4: Select your Gift Card from the product dropdown
Step 5: Send the invoice to your family

[SCREENSHOT: Invoice line item selection showing Gift Card as an option]

Selling Through Booking Calendars

Step 1: Navigate to your booking calendar settings
Step 2: Edit an appointment type
Step 3: In the payment settings, enable product sales
Step 4: Select your Gift Card from available products
Step 5: Save your settings

Now families can purchase gift cards when booking tours or enrolling.

[SCREENSHOT: Calendar appointment type settings showing Gift Card as purchasable add-on]

Frequently Asked Questions

Can I sell multiple gift card denominations at once?
Yes. Create separate gift card products for each denomination, or create a single gift card with multiple denomination options that customers can choose from at checkout.

What happens if a scheduled gift card is accessed before the delivery date?
If the recipient accesses the code through any means before the scheduled delivery date, they can still redeem it. The scheduled delivery only controls when the email is sent.

Can I track who purchased gift cards?
Yes. All gift card purchases create orders in Enrollio, and you can view purchaser information, recipient details, and redemption status in the Gift Cards dashboard.

Can families use gift cards for enrollment fees?
Yes, as long as you've configured your enrollment checkout to accept gift cards as a payment method. Families can apply their gift card balance at checkout.

What's the difference between Test Mode and Live Mode gift cards?
Test Mode gift cards use test payment credentials and can only be redeemed in test checkouts. Live Mode gift cards process real payments and can only be redeemed in live checkouts. They're completely separate systems.