Create urgency that speaks directly to parents. With custom countdown timer labels, you can display "Days," "Hours," "Minutes," and "Seconds" or any wording you'd like—in the exact language that matches your enrollment campaign.

What are Countdown Timer Labels?

Custom countdown timer labels let you replace the default "Days / Hours / Minutes / Seconds" text beneath every timer segment with wording of your choice. The feature also auto-detects your account language settings and pre-fills the labels in your native language, saving setup time and ensuring culturally relevant timers.

Key Benefits of Custom Labels

  • Localize Instantly: Default text aligns with your account's language settings for a true global experience.
  • Match Your Brand Voice: Swap "Hours" for "Hrs" or use your preferred language to keep copy on-brand.
  • Increase Clarity: Use campaign-specific phrasing like "Enrollment Days Left" or "Registration Hours Remaining."
  • Reduce Design Work: No need to create separate graphics for each language.
  • Boost Conversions: Parents engage more when timers feel familiar and clear.

Default Labels

Countdown timers use your account's language settings to set starter labels automatically. You can leave these as-is or tweak them to accommodate abbreviations or fully custom copy that matches your enrollment campaigns.

How to Change Countdown Timer Labels

You can override the auto-generated text at any time:

  1. Navigate to Marketing → Countdown Timer.
  2. Open an existing timer by clicking on the timer name, or create a new timer by clicking + New.
  3. Using the sidebar on the left, go to the Styling tab.
  4. Under labels, use the dropdowns to set each label as "Visible" or "Hidden".
  5. Type new text for each segment (Day, Hour, Minute, Second) to set a custom label.
  6. Click Save to save your changes.
[SCREENSHOT: Countdown timer styling tab showing the labels section with dropdown visibility toggles and text input fields for Day, Hour, Minute, and Second labels]
Pro Tip: Use parent-friendly language like "Days Until Registration Closes" or "Hours Left for Early Bird Pricing" to create urgency that resonates with your audience.

Frequently Asked Questions

Are label changes retroactive?

Yes. Updating the label text will refresh every live instance of that timer across all your enrollment pages and emails.

Can I use different labels for email vs. landing pages?

Each individual timer holds one set of labels. Create a duplicate timer if you need distinct phrasing for different campaigns.

Does auto-translation work for all languages?

The system sets defaults based on your account language, but manual edits may still be needed for dialect nuances or specific terminology you prefer.

Will changing labels affect dynamic links or expiry actions?

No. Label edits only update on-screen text—all redirects and automation logic remain unchanged.