Enrollio's Paid Ads engine lets you build, customize, and launch targeted Facebook and Instagram ad campaigns in minutes using built-in AI assistance.

Key Features Overview

  • Instant Brand Profile: AI scans your website to pull programs, ages, offers, brand voice, and descriptions.
  • Guided Conversational Setup: Step-by-step guidance tailored to your goals.
  • AI Copywriting & Creatives: Automatically generated headlines, ad copy, and visuals (with full editing flexibility).
  • Competitor Ad Library: Browse active ads from dance studios, preschools, and enrichment centers for inspiration.
  • Direct CRM & Lead Integration: Form mapping and automated tagging ensure new leads funnel directly into your automations.

Step 1: Set Up Your Brand Profile

  1. In your Enrollio account, click Paid Ads in the left-hand navigation menu.
  2. When prompted, enter your studio's website URL and click Create my brand profile.
  3. Allow about 1 minute for the AI to scan your website and build your profile.

Tip: You can review or edit your brand profile anytime under the Brand Profile tab (top navigation). Verify your studio name, contact info, service categories, descriptions, and current promotions.

Step 2: Launch the AI Ad Campaign Builder

  1. Navigate to the Campaigns / AI Chat tab.
  2. Click Click to get started to open the conversational ad builder.
  3. Select your primary campaign objective:
    • Leads (Recommended): Collects parent contact information directly via Meta on-platform lead forms.
    • Traffic: Drives visitors to your landing page or website.
    • Sales: Optimizes for completed registrations and online purchases.

Other available objectives include Engagement, Awareness, and App Installs.

Step 3: Choose Destination & Promotion Details

Where should this send people?

Select Lead Form (low-friction, highest conversion rate for initial campaigns) or Website / Phone Call.

Landing Page Confirmation

  • Select Yes, I have a page and paste your landing page or free trial booking URL.

Select Your Offer

  • The AI will read your website data and automatically suggest an offer (for example, Free Trial Dance Class or Princess Week Camp).
  • Keep the suggestion, type in a custom promotion idea, or click Generate new idea.

Click Create Ad.

Step 4: Customize Copy & Ad Creative

Click Preview Ad to see your headline, primary copy, and generated creative.

Ad Copy & Headline: Click the pencil icon to make manual edits to text, emojis, bullet points, or callouts.

Ad Media / Images:

  • Review the generated image.
  • To swap it with real studio media, click the edit icon, upload high-quality, authentic photos or videos of your studio or dancers, crop as desired, and click Done.

Step 5: Connect Meta Account & Set Targeting

  1. Connect Account: Click Connect Meta and select your active Meta Ad Account.
  2. Target Locations: Enter your studio address and set a radius (default is typically 10 miles).
  3. Audience Size & Demographics:
    • Aim for an estimated audience size of 100,000+ if local population allows.
    • Set age ranges (for example, 25-55) and select specific genders, or leave as All Genders.
  4. Special Ad Category & Advanced Targeting: Keep default open targeting for broader algorithm optimization unless specific custom audiences are required.

Step 6: Configure Lead Form & CRM Tagging

Form Type:

  • More Volume: Quickest submission for parents (higher volume).
  • Higher Intent: Requires verification (for example, SMS code). Ideal for filtering out low-quality entries.

Intro & Questions: Customize greeting text and select required form fields (Full Name, Phone Number, Email).

Privacy Policy: Paste the link to your website's Privacy Policy.

CRM Tags & Field Mapping:

  • Add a CRM Tag (for example, Facebook Lead or 2026-2027 Interest).
  • Verify field mapping so contact information imports directly into your Enrollio CRM and triggers automated follow-up sequences.

Click Save Mapping, then Save Changes.

Step 7: Set Budget & Launch

  1. Enter your Daily Budget (for example, $10-$20/day).
  2. Review the summary breakdown (Targeting, Creative, Schedule).
  3. Click Confirm & Launch.

Step 8: Manage and Monitor Your Ads

  • Ad Status: Newly created campaigns default to Paused or In Review. Navigate to the Ad Manager tab to toggle campaigns Active or Paused with a single click.
  • View Incoming Leads: Click the Leads tab to view, filter, or export leads that submit forms through your Meta ads.
  • Get Creative Inspiration: Click the Competitor Ads (binoculars icon) tab to search and filter active Meta ads across dance studios, music schools, daycares, and art classes.