Share Your Childcare Center on Pinterest

Pinterest is a powerful way to showcase your childcare center's classrooms, activities, and enrollment opportunities. With Social Planner, you can connect multiple Pinterest accounts and create pins alongside your other social posts.

How to Connect Pinterest

  1. Navigate to Marketing > Social Planner
  2. Click to connect your Pinterest account (you'll need admin access to the account)
  3. Click Create Post in the Social Planner composer
  4. Select your Pinterest account along with any other social accounts you want to post to
  5. Choose which Pinterest board to post to from the dropdown menu
[SCREENSHOT: Social Planner composer showing Pinterest account selection and board dropdown]

Creating a New Pinterest Board

Don't have a board yet? No problem. Click Add board in the board selection dropdown to create one on the fly.

Pro Tip: Boards with a locked icon are private. Public boards show no icon. Consider creating boards like "Our Classrooms," "Parent Testimonials," or "Enrollment Open Houses" to organize your pins.

Pinterest Requirements

Pinterest requires either one image or one video to create a pin. Here's what you need to know:

For Images

  • Maximum file size: 10MB
  • Supported formats: PNG, JPG

For Videos

  • Maximum file size: 1GB
  • Supported formats: MOV, MP4, WEBP
  • Length: minimum 4 seconds, maximum 5 minutes
  • Recommended aspect ratios: 9:16 (full-screen), 1:2, 2:3, 3:4, 4:5, or 1:1
  • Video encoding: H.264 or H.265
[SCREENSHOT: Pinterest post preview in Social Planner showing image/video upload area]

What to Pin

Great Pinterest content for childcare centers includes:

  • Virtual classroom tours
  • Daily activity photos and videos
  • Educational resources for parents
  • Enrollment announcements and open house invites
  • Staff spotlights and testimonials
  • Seasonal events and celebrations
Pro Tip: Vertical images (aspect ratio 2:3 or 9:16) perform best on Pinterest. Consider this when photographing your center's activities.