This article shows you how to create Instagram Collaborator Posts directly from Enrollio's Social Planner! Collaborator Posts are a powerful way to increase engagement, boost visibility, and team up with local influencers, community partners, or other childcare centers — all in one shared post that appears on both profiles.

What is an Instagram Collaborator Post?

Instagram Collaborator Posts (Collab Posts) allow two accounts to share the same post in their feed or Reels. This joint-posting feature increases visibility and engagement by showing the content to both users' audiences, making it perfect for partnerships with local family influencers, community organizations, or brand collaborations.

Key Benefits of Instagram Collab Posts

Collab posts boost your organic reach while streamlining partnership marketing:

  • Post simultaneously to two Instagram accounts with one upload
  • Expand reach to both sets of followers — great for reaching more local families
  • Drive higher engagement and community growth
  • Simplify influencer campaigns and co-marketing strategies with local partners
  • Collaborator approval is handled natively on Instagram, reducing friction
  • Available for both Feed and Reels post types

How To Use Instagram Collaborator Posts in Social Planner

Here's how to set up and schedule Instagram Collab posts using Enrollio's Social Planner so they appear on both your account and your collaborator's.

Step-by-Step Instructions

1. Go to Marketing → Social Planner

Navigate to the left-hand menu and click Marketing, then select Social Planner.

[SCREENSHOT: Enrollio dashboard with Marketing menu expanded, showing Social Planner option highlighted]

2. Connect Your Instagram Account

Click the gear icon next to "New Post" to open Social Planner Settings. If your Instagram account isn't connected yet, click Add Account and complete the connection process.

[SCREENSHOT: Social Planner settings screen showing connected accounts and Add Account button]

3. Click "New Post" to Create Content

  • Select your Instagram profile from the list of connected accounts
  • Add your caption, hashtags, location, and any images or videos for the post
[SCREENSHOT: New Post screen with Instagram account selected, showing caption field, media upload area, and hashtag options]

4. Choose Post Type: Feed or Reel

For Collaborator posts to work, the content must be posted as a Feed or Reel. Use the dropdown menu to select the correct post format.

[SCREENSHOT: Post type dropdown menu showing Feed and Reel options]

5. Add a Collaborator

Scroll to the Collaborator section and enter the exact Instagram handle of the person or brand you wish to collaborate with (e.g., @partneraccount).

[SCREENSHOT: Collaborator section with text field showing example handle entry]
Pro Tip: Double-check the spelling of your collaborator's handle. Invalid handles will prevent the collaboration invite from being sent.

6. Schedule or Publish Your Post

  • Choose a publish date and time, or click Post Now
  • Once live, your collaborator will receive a notification on Instagram to accept the invite
  • After accepting, the post will appear on both accounts' feeds or Reels tabs
[SCREENSHOT: Scheduling interface showing date/time picker and Post Now button]

Instagram Collaborator Post Settings

To ensure your collaborator posts go live without issues, follow these requirements:

  • Post Type Requirement: Only Feed and Reels support collaboration — Stories and Carousels are not supported
  • Correct Instagram Handle: Enter the handle exactly as it appears. Invalid handles will result in failure to invite
  • No Pre-Approval in Enrollio: Collaborator invites are managed entirely on Instagram, after the post is published

Frequently Asked Questions

Can I tag multiple collaborators in one post?

No, Instagram currently allows only one collaborator per post using the Collab feature.

What happens if the collaborator doesn't accept the invite?

The post will still appear on your Instagram profile, but will not be visible on the collaborator's profile unless they accept the collaboration request.

Can I schedule a Collaborator post in advance?

Yes! Collaborator posts can be scheduled just like any other Instagram post in Social Planner. The collaborator will be notified when it goes live.

Does the collaborator need to be connected in Social Planner?

No. The collaborator only needs to have a valid Instagram handle. The collaboration happens natively on Instagram after the post is published.

Can I edit the collaborator after posting?

No. The collaborator must be set before publishing. You cannot modify collaborators after the post is live.

Does this work for Instagram Business and Creator accounts?

Yes. Both account types support the Collaborator feature as long as they're eligible for Collab posts on Instagram.

Next Steps

  • Connect your Instagram account in Social Planner if you haven't already
  • Create a test post with your own alternate account or a teammate to test Collab functionality
  • Plan your next influencer or brand partnership campaign using Collaborator posts to boost shared engagement with local families