How to Create a Meta Business Manager and Ad Account

Before you can run Facebook or Instagram ads through Enrollio's Ad Manager, you need to set up a Meta Business Manager and create an ad account. This guide walks you through the entire process, including how to verify your business to avoid restrictions.

Video Tutorial: Creating Your Meta Business Manager

Watch this quick video to see the complete setup process, then follow the detailed steps below.

[SCREENSHOT: Embedded video player showing Meta Business Manager creation process]

What is Meta Business Manager?

Meta Business Manager is where you manage all your Facebook and Instagram business assets in one place — pages, ad accounts, pixels, and team members. You'll need a personal Facebook account to create a Business Manager.

Once your Business Manager and ad account are set up, you'll connect them to Enrollio's Ad Manager to run ads that attract new families to your childcare center.

Step-by-Step Setup

Creating Your Business Manager

1. Go to business.facebook.com and click Create Account
2. Enter your childcare center's business name and your work email address
3. Fill in your business details and click Submit

[SCREENSHOT: Meta Business Manager account creation screen with business name and email fields highlighted]

Adding Your Assets

After creating your Business Manager, add your existing Facebook and Instagram accounts:

1. Click Business Settings in the left menu
2. Under Accounts, add your Facebook Page
3. Connect your Instagram account if you have one
4. If needed, invite team members to help manage your ads

[SCREENSHOT: Business Settings screen showing Accounts section with options to add Facebook Page and Instagram account]

Creating Your Ad Account

1. In Business Settings, go to Accounts → Ad Accounts
2. Click Add and select Create a New Ad Account
3. Name your ad account (example: "Bright Beginnings Childcare Ads")
4. Select your time zone and currency
5. Add a payment method to start running ads

[SCREENSHOT: Ad Account creation dialog with name, time zone, and currency fields]

Verify Your Business (Highly Recommended)

Business verification isn't required, but it significantly reduces the risk of your ad account getting restricted or disabled. This verification proves to Meta that your childcare business is legitimate.

Standard Verification Process

1. Go to Business Settings → Business Info
2. Click Start Verification
3. Enter your business details exactly as they appear on official documents (legal name, address, phone number)
4. Upload supporting documents like your business license, tax documents, or articles of incorporation
5. Submit and wait for Meta to review (usually 1-3 business days)

[SCREENSHOT: Business verification screen showing business info fields and document upload area]

Alternative: Verification Through Developer Tools

If the verification button doesn't appear in your Business Settings, use this workaround:

1. Go to developers.facebook.com
2. Click My Apps → Create App
3. Select any app type and create a placeholder app
4. Facebook will prompt you to verify your business before you can use the app
5. Complete the verification process through the prompts

Next Steps

Once your Meta Business Manager and ad account are set up (and ideally verified), you're ready to connect them to Enrollio's Ad Manager. This connection lets you create and manage Facebook and Instagram ads directly from your Enrollio dashboard — targeting parents looking for childcare in your area.

Learn how to connect your Facebook Business Manager to Enrollio