What are Guided Content Questions in Social Planner?

Guided content questions are an advanced enhancement to Content AI inside Social Planner that help you create more relevant, targeted social media content for your childcare center. Instead of relying on generic AI prompts, you'll fill out a dynamic, platform-specific form that adapts based on your selected social platform and content type.

This ensures your posts are optimized for each channel and perfectly aligned with your center's brand messaging — whether you're promoting an open house, sharing parent testimonials, or announcing new enrollment spots.

Key Benefits of Guided Content Questions

Guided content questions improve your content creation process by making it faster, smarter, and more personalized:

  • Adaptive experience that automatically adjusts to different platforms (like Facebook, Instagram, LinkedIn) and content types (Post, Reel, etc.)
  • More relevant content that matches your chosen goal and message — perfect for announcing tours, waitlist openings, or staff spotlights
  • Integrated Brand Voice fields to keep your content on-brand and consistent with your center's personality
  • Streamlined workflow, with required fields shown first and optional fields tucked away until needed
  • Improved engagement, thanks to clearer, more tailored content designed for each platform

How to Use Guided Content Questions

Creating content with the new guided experience is simple and intuitive. Here's how:

  1. Navigate to Marketing → Social Planner in your Enrollio account
  2. Click the "+ New Post" button
  3. From the dropdown, select "Content AI" to open the guided form
  4. Choose your social platform (e.g., Facebook, Instagram, LinkedIn) and content type (e.g., Post, Reel)
  5. Fill out the mandatory fields, which are always visible. These include key details like your core message, content goal, and call to action
  6. (Optional) Click to expand additional questions for more advanced customization, such as audience nuances, tone preferences, or hashtags
  7. Review and adjust the Brand Voice fields, which are auto-filled to ensure on-brand content — but you can edit these anytime
  8. Once ready, click Generate Content to have AI draft a platform-optimized post for you
[SCREENSHOT: Social Planner interface showing the "+ New Post" button and Content AI option in the dropdown menu] [SCREENSHOT: Guided Content Questions form with platform selection dropdown showing Facebook, Instagram, and LinkedIn options, and content type selection] [SCREENSHOT: Example of mandatory fields filled out for a childcare center post about tour bookings, with expandable optional fields section visible]

Tips for Creating High-Impact AI Content

Get the most out of your AI-generated posts by following these best practices:

  • Clearly define your key message and goal, so the AI can create a focused and effective post. For example: "Encourage parents to book a tour" or "Announce new infant spots available"
  • Leverage your Brand Voice settings to ensure tone and style are consistent with your center's identity — whether you're warm and nurturing or professional and educational
  • Use the optional fields to add extra context and fine-tune your content for even higher accuracy and relevance
  • Always review the generated content to make final tweaks and ensure it aligns with your enrollment goals and current promotions
Pro Tip: When promoting tours or open houses, use the optional fields to specify urgency ("limited spots") or highlight unique features of your program to make your posts more compelling.

Important Notes

  • Currently, guided content questions are available only through the Content AI option in the "+ New Post" dropdown of Social Planner
  • Brand Voice fields are auto-filled whenever possible to save time and ensure consistency, but you can fully customize them before generating content

Frequently Asked Questions

Can I use this feature for every social platform?

Yes. The adaptive form supports Facebook, Instagram, LinkedIn, and all other platforms supported by Social Planner.

Is this guided form available in all posting workflows?

Currently, it's only available via the Content AI option when creating a new post.

Can I save my draft if I don't finish?

Yes. You can save your progress as a draft and come back later to complete and publish your content.

Can I edit or override the Brand Voice fields?

Absolutely. While Brand Voice fields auto-fill for convenience, you can modify them at any time.

Next Steps

  • Try creating your next social post using the new guided Content AI form to explore its platform-specific options
  • Review your Brand Voice settings to make sure they reflect your center's identity before generating content
  • Track engagement metrics on AI-generated posts to refine your strategy and improve future campaigns