What Are Review Request Messages?

Review request messages automate how you ask families to leave public reviews about your childcare center. Enrollio can send personalized text messages and emails after tours or enrollments, repeat them on a schedule until the family clicks your review link, and direct them to the right review platform.

Why Use Review Request Messaging?

Build your reputation on autopilot. Set up your messages once, and Enrollio handles the follow-ups so you can focus on caring for children instead of chasing reviews.

  • Brand consistency: Create templates that match your center's voice across text messages and emails
  • Automation: Schedule when the first request sends and how often to follow up until families respond
  • Personalization: Use merge fields to include family names, child names, and center details
  • Flexibility: Send families to Google Business Profile or a custom review page
  • Control: Choose which templates are active and which power each follow-up in your sequence

Where You Can Send Review Requests

Once your templates are ready, you can request reviews from several places in Enrollio:

  • Reputation → Requests: Send and track requests in bulk or individually
  • Family record: Open any parent or family contact and choose Send Review Request
  • Automations: Use the Review Request action to automatically send requests after tours, enrollments, or check-ins

Your Review Link: Where Families Will Leave Reviews

The Review Link is the URL inserted into your requests. You can let Enrollio balance reviews across multiple platforms (like Google) or send everyone to a single destination using a custom URL.

To configure your Review Link:

  1. Click Reputation in the left sidebar
  2. Open the Settings tab
  3. Find the Review Link section
[SCREENSHOT: Reputation → Settings → Review Link section showing both Review Balancing toggle and Custom Link options]

Review Balancing: Toggle this on to automatically distribute review traffic across connected platforms like Google Business Profile.

Get Reviews on Google: Connect your Google Business Profile to route families to your Google listing.

Custom Link: Select this option and paste a specific URL if you want all families to go to a single review page.

Pro tip: If you use a Custom Link, test it first to make sure it opens directly to your review form. If you use Review Balancing, confirm your Google Business Profile is connected.

Text Message Review Requests

Text message requests are quick and personal — perfect for busy parents who prefer mobile. Use the enable toggle to start sending, define when the first text goes out, set your follow-up schedule, and create templates that include your review link.

Enable Text Message Requests & Set Timing

  1. Navigate to Reputation → Settings → SMS Requests
  2. Turn on the Enable SMS Review Requests toggle in the top-right
  3. Choose When to send SMS after check-in (e.g., Immediately or 1 Day)
  4. Set Until clicked, repeat this every to choose your follow-up interval
  5. Pick Maximum retries to limit how many follow-ups can send
[SCREENSHOT: Reputation → Settings → SMS Requests screen showing enable toggle, timing controls, and retry settings]
Note: "After check-in" refers to when the Send Review Request action is triggered — either manually from a family record or automatically via an automation. The timing you select here determines how long after that trigger the text will send.

Create or Edit a Text Message Template

  1. In SMS Requests, click Create New (or click the pencil icon to edit an existing template)
  2. Choose Create New from Scratch or Select from Pre-Built Templates
  3. If using a pre-built template, select one from the library and click Edit Template
  4. Enter a Template Name
  5. Optionally enable Request with Image to add a logo or photo (adds MMS fees)
  6. Write your message and insert the review link token: {{reputation.review_link}}
  7. Preview how it looks on the phone display
  8. Click Save
[SCREENSHOT: SMS template builder showing Template Name field, image toggle, message composition area with review link token, and live phone preview]
Cost note: If you enable Request with Image, the message will send as MMS and may incur higher carrier fees. Check with your mobile provider.

Email Review Requests

Email requests allow richer branding, images, and more context about why reviews matter. Turn on the feature, set timing and follow-ups, then create or import templates in the drag-and-drop editor.

Enable Email Requests & Set Timing

  1. Navigate to Reputation → Settings → Email Requests
  2. Turn on the Enable Email Review Requests toggle in the top-right
  3. Choose When to send Email after check-in (e.g., 1 Hour or 2 Days)
  4. Set Until clicked, repeat this every to schedule follow-ups
  5. Pick Maximum retries to control how many emails can send
[SCREENSHOT: Reputation → Settings → Email Requests screen showing enable toggle, timing controls, and maximum retries]

Create or Import an Email Template

  1. In Email Requests, click Create New
  2. Choose Create new Template or Import from Template Library
  3. In the email builder, add your center's branding, logo, and message
  4. Drag the Review Link element into your email, or configure a button to use the Review Link
  5. Click Save when finished
[SCREENSHOT: Email template builder showing drag-and-drop editor with Review Link element being added to the template]

Set Your Live & Retry Templates (Your Review Sequence)

Turning on text or email requests isn't enough — you must tell Enrollio which template to use for the initial send and for each follow-up. This selection controls exactly what families receive at each step.

For Email:

  1. In Email Requests, click Set Email Templates
  2. Select your Live template (the first email families receive)
  3. Assign templates to each Retry slot (follow-up emails)
  4. Click Save

For Text Messages:

  1. In SMS Requests, click Set SMS Templates
  2. Select your Live template and assign templates to each Retry slot
  3. Click Save
[SCREENSHOT: Template selection modal showing Live template dropdown and multiple Retry slot dropdowns with template options]
Pro tip: You can use the same template for all retries or vary your messaging. For example, your first follow-up might be friendly, while later ones emphasize how much reviews help other families choose your center.

Complete Setup (Step-by-Step)

Step 1: Set Your Review Link

  1. Click Reputation in the left sidebar
  2. Open the Settings tab
  3. In the Review Link section, either enable Review Balancing or select Custom Link and paste your URL

Step 2: Enable Text Message Requests

  1. Open Reputation → Settings → SMS Requests
  2. Toggle the switch in the top-right to activate automated review texts
  3. Set When to send after check-in, choose your repeat interval and maximum retries

Step 3: Create Your Text Message Template

  1. Click Create New to build a new template, or use the pencil icon to edit an existing one
  2. Choose Create New from Scratch or pick a pre-built template
  3. Customize your message, add {{reputation.review_link}}, and save

Step 4: Enable Email Requests

  1. Open Reputation → Settings → Email Requests
  2. Turn on the toggle in the top-right
  3. Set your timing and retry schedule

Step 5: Create Your Email Template

  1. Click Create New
  2. Build your email in the drag-and-drop editor
  3. Add the Review Link element or configure a button
  4. Save your template

Step 6: Assign Live & Retry Templates

  1. Click Set Email Templates and Set SMS Templates
  2. Select which template powers the initial send and each follow-up
  3. Save your sequences

Frequently Asked Questions

When should I send my first review request?

Wait until families have had time to experience your center. If you're requesting reviews after a tour, send the request within 24 hours. For enrolled families, wait 2-4 weeks so they've built a relationship with your staff.

How many follow-ups should I send?

Most centers see success with 2-3 follow-ups. Set your maximum retries to 2 or 3, and space them 3-7 days apart. Remember, families are busy — gentle persistence works better than overwhelming them.

Can I customize messages for different situations?

Yes. Create separate templates for different scenarios (post-tour, enrollment anniversary, etc.) and trigger them through automations based on the family's status or milestone.

What if a family already left a review?

Once a family clicks your review link, Enrollio stops sending follow-ups to them automatically. The "Until clicked" logic ensures they won't receive duplicate requests.

Should I use Review Balancing or a Custom Link?

Use Review Balancing if you want to build reviews across multiple platforms like Google. Use a Custom Link if you have a specific review page you want all families to visit (like a Facebook page or industry-specific review site).