Ready to simplify your social media management for your childcare center? With Social Planner, you'll easily schedule and manage posts across Facebook, Instagram, and more — keeping your center top-of-mind for families in your community.

What You'll Learn

  • How to explore Social Planner before connecting accounts
  • Connecting your social media accounts
  • Creating posts from templates
  • Creating custom posts from scratch
  • Adding media and customizing video thumbnails
  • Managing multiple social accounts

Explore Social Planner (No Account Connection Required)

You can start exploring Social Planner even before connecting your social accounts. This lets you preview how everything works and prepare content before you're ready to publish.

[SCREENSHOT: Social Planner main screen showing the Marketing > Social Planner navigation path and the main dashboard view]

From Marketing > Social Planner, you can access these features without connecting accounts:

Schedule a Post

Click Schedule Now to open the post composer. You can draft content, review scheduling options, and see how posting to multiple channels works — all before connecting your accounts.

Bulk Scheduling with CSV

Click Upload A CSV to explore bulk uploading. This feature is perfect when you want to schedule multiple posts at once — like a month's worth of open house announcements or enrollment reminders.

Evergreen Queue Posts

Click Create Evergreen Post to explore evergreen content. These are posts you can reuse over and over — perfect for sharing your center's philosophy, staff spotlights, or classroom highlights on a rotating basis.

Recurring Posts

Click Create Recurring Post to set up repeating content. Ideal for weekly updates like "Music Monday" or "Friday Fun Day" posts that happen on a regular schedule.

RSS Feed Posts

Click Create RSS Post to add an RSS feed. This automatically turns new blog posts or articles into social posts, keeping your channels active with fresh content.

Connect Your Social Accounts

To start publishing, you'll need to connect at least one social media account. Here's how:

  1. In Social Planner, click the button for the social account you want to connect (we'll use Facebook as an example)
  2. Log in to your Facebook account when prompted
  3. Select at least one Facebook page you want to manage through Enrollio
  4. Confirm the connection
[SCREENSHOT: Social account connection screen showing Facebook, Instagram, and other platform connection buttons]

Once connected, you're ready to start creating and scheduling posts!

Create Posts from Templates

Templates are the fastest way to create professional-looking posts. They're pre-designed and ready to customize with your center's details.

Here's how to use them:

  1. Go to Marketing > Social Planner > New Post > Social Planner Templates
  2. Browse or search for templates that fit your needs
  3. Click on a template to preview it
  4. Click Continue when you've found one you like
  5. Click Select Socials (the plus icon on the right side)
  6. In the Schedule Post window, choose your social account and timing
  7. Click Schedule Posts
[SCREENSHOT: Template selection screen showing various childcare-themed social media templates]

Your post is now scheduled and ready to publish!

Pro Tip: Save time by favoriting templates you use frequently. Perfect for recurring themes like enrollment reminders, tour invitations, or program highlights.

Create Custom Posts

Want to create something completely unique? Custom posts give you full creative control.

  1. Go to Marketing > Social Planner
  2. Click New Post > Create New Post
  3. Enter your post details and select your social account
  4. Add your content, images, or videos
  5. Choose what to do with your post:
    • Save for later — draft it without scheduling
    • Post now — publish immediately
    • Schedule for later — pick a specific date and time
    • Send for approval — have team members review before posting
    • Schedule as recurring — set it to repeat automatically
[SCREENSHOT: Custom post creation screen showing the composer with content field, media options, and scheduling buttons]

Add Media and Customize Video Thumbnails

Visual content gets more engagement. Here's how to add and customize your images and videos.

Adding Media

Click the Image or Video icon in the composer to add files from your Media Library. When you add a video, you'll see a preview on the left side of the composer.

Pro Tip: You can replace media while keeping it in the same position in your post. This helps you swap files without messing up your layout.

Editing Video Thumbnails

The thumbnail is the image people see before they click play. Making it eye-catching increases engagement.

  1. Hover over your video in the composer
  2. Click the pencil icon that appears on the thumbnail
  3. Click the Custom Thumbnail tab
  4. Upload your custom thumbnail image
[SCREENSHOT: Video thumbnail editor showing the pencil icon and custom thumbnail upload interface]

Custom video thumbnails are supported for:

  • Facebook Pages
  • Instagram Business Accounts
  • LinkedIn Profiles and Pages
  • YouTube Videos and Shorts

Connect Additional Social Accounts

Managing multiple platforms? Add more social accounts to handle everything from one place.

  1. Click Settings (the gear icon)
  2. Select the additional social accounts you want to connect
  3. Click Connect Social and follow the prompts

Now you can post to all your platforms without switching between different apps or browser tabs.

What's Next?

Now that your Social Planner is set up, you can start building your online presence consistently. Here are some ideas to get started:

  • Schedule a week's worth of posts showcasing different aspects of your program
  • Create evergreen posts about your enrollment process to share throughout the year
  • Set up recurring posts for weekly themes or special activities
  • Use templates to quickly promote upcoming tours or open houses

Happy posting!