A2P 10DLC Messaging Fees: Registration, Monthly, and Carrier Costs
A2P 10DLC is the messaging standard required for sending text messages to U.S. mobile numbers using local business phone numbers. All childcare centers using Enrollio's phone system must register their brand and campaigns through The Campaign Registry (TCR).
This guide explains all the fees you'll encounter: registration costs, monthly campaign charges, and per-message carrier rates.
Table of Contents
- A2P 10DLC Pricing Overview
- Brand Registration and Campaign Vetting Fees
- Brand Types and Initial Fees
- Additional Campaigns and Resubmissions
- Monthly Campaign Fees
- Per-Message Carrier Fees
- SMS, MMS, and Voice Usage Rates
- Frequently Asked Questions
A2P 10DLC Pricing Overview
There are three main categories of fees for A2P 10DLC messaging. These charges are set by The Campaign Registry (TCR), Twilio, and mobile carriers—Enrollio passes them through directly with no markup.
Three Types of Fees
Brand Registration and Campaign Vetting Fees are one-time charges when you submit your childcare center's brand and messaging campaigns to The Campaign Registry. You need these to start sending messages through A2P 10DLC.
Monthly Campaign Fees are recurring charges for each active campaign based on your selected messaging use case. TCR bills these monthly as long as your campaign is active.
Carrier Message Fees are charged by mobile carriers (AT&T, T-Mobile, Verizon) for each outbound text segment or MMS message sent over their networks. Some carriers like T-Mobile also charge for inbound messages.
All three fee types are required to use local U.S. numbers for business messaging through Enrollio's phone system.
[SCREENSHOT: Trust Center dashboard showing the three fee categories with example amounts]Brand Registration and Campaign Vetting Fees
When you register for A2P 10DLC, you'll submit both your childcare center's brand and your first campaign through the Trust Center. Enrollio shows these as one bundled one-time fee.
This bundled amount includes:
- Brand Registration
- Campaign Vetting
- Fast Track Processing ($3) for approval within 3 business days
Monthly campaign fees are billed separately and vary based on your campaign use case and message volume.
Brand Types and Initial Fees
Your registration tier determines your one-time fee and messaging limits. Choose the tier that matches your center's messaging needs:
| Brand Type | One-Time Fee (includes Brand + Campaign + Fast Track) | Limits |
|---|---|---|
| Sole Proprietor | $23.95 | 1 number, 3,000 segments/day |
| Low Volume Standard | $23.95 | Multiple numbers, 6,000 segments/day |
| High Volume Standard | $68.05 | Multiple numbers, 600,000 segments/day |
*High Volume Bundle includes Secondary Vetting for A2P 10DLC if your first submission is rejected.
[SCREENSHOT: Brand type selection screen in Trust Center showing the three tiers with pricing]Additional Campaigns and Resubmissions
The bundled one-time fee only applies to your initial brand registration and first campaign. Future campaigns under the same brand cost less.
Adding Another Campaign
If you want to add another campaign under your center's existing brand, you'll only pay the Campaign Vetting Fee of $15.00 per additional campaign.
Resubmitting a Rejected Campaign
No additional Campaign Vetting Fee is charged when you resubmit a rejected campaign.
Monthly Campaign Fees
Monthly campaign fees are recurring charges based on the messaging use case you select during registration. Each campaign type has a monthly rate set by TCR.
Some use cases may require additional documentation or vetting.
| Campaign Use Case Type | Monthly Fee |
|---|---|
| Sole Proprietor (Starter Campaign) | $2.00/month |
| Standard Campaign Use Cases | $10.00/month |
| Low Volume Mixed Use Case* | $1.50/month |
| Special Use: Charity / 501(c)(3) | $3.00/month |
| Special Use: Emergency Services | $5.00/month |
*The Low Volume Mixed use case supports up to 2,000 text segments per day to T-Mobile and receives lower throughput regardless of Trust Score.
Per-Message Carrier Fees
Carrier fees are charged per message segment and vary by carrier. These fees are in addition to Enrollio's messaging rates.
| Carrier | Outbound SMS | Inbound SMS | Outbound MMS | Inbound MMS |
|---|---|---|---|---|
| AT&T | $0.003 | $0.003 | $0.0075 | $0.0075 |
| T-Mobile | $0.003 | $0.003 | $0.001 | $0.001 |
| Verizon | $0.003 | — | $0.005 | — |
| US Cellular | $0.005 | — | $0.01 | — |
Note: T-Mobile acquired Sprint in 2020. Some devices still appear as "Sprint" but are billed at T-Mobile rates.
SMS, MMS, and Voice Usage Rates
In addition to carrier and campaign fees, Enrollio's phone system usage is billed at Twilio's passthrough rates. These include costs for sending and receiving messages and voice calls.
All rates are per segment and apply to both toll-free and local numbers unless noted otherwise.
| Service | Rate |
|---|---|
| SMS (outbound) | $0.0079 |
| SMS (inbound) | $0.0079 |
| MMS (outbound) | $0.0200 |
| Local MMS (inbound) | $0.0100 |
| Toll-Free MMS (inbound) | $0.0200 |
| Voice Call (outbound) | $0.0180 per minute |
| Voice Call (inbound) | $0.0085 per minute |
Frequently Asked Questions
What is a Trust Score and how does it affect my campaign?
Your Trust Score determines how many messages per second your campaign can send. While there's no direct fee for Trust Scores, they influence deliverability and messaging performance.
A higher score means better throughput and fewer carrier filtering issues. Learn more in our Trust Score guide.
Do I need to pay the vetting fee more than once?
The Campaign Vetting Fee is charged for every new campaign you submit, including your first one and any additional campaigns under the same brand.
However, if a campaign is rejected and you need to resubmit it, you won't be charged an additional vetting fee.
Is the Brand Registration Fee charged for every campaign I create?
No. You only pay the Brand Registration Fee once when you register your childcare center as a brand.
Additional campaigns under the same brand only cost the Campaign Vetting Fee of $15.00 per campaign.
Are these fees charged by Enrollio?
No. All A2P 10DLC fees are passthrough charges from The Campaign Registry (TCR), Twilio, and U.S. mobile carriers. Enrollio doesn't add any markup to these charges.
Can these prices change?
Yes. Prices are set by external providers (TCR, Twilio, carriers) and may be adjusted at any time. Always review the current pricing in the Trust Center before submitting a campaign.
What is a message segment?
A message segment is a single unit of text used for billing text messages. Most U.S. carriers define one segment as 160 characters of plain text.
If your message to parents exceeds 160 characters, it splits into multiple segments and you're billed for each one.
Related Articles
- What is A2P 10 DLC: Summary and FAQs
- Campaign Registration Step by Step Guide
- Brand Registration Step by Step Guide
- A2P Sole Proprietor Registration Guide
- Understanding Trust Scores