📨 How to Set Up a “Manage Preferences” Page for Marketing Emails

Studios now have the ability to give parents and leads more control over the types of messages they receive — while staying fully compliant with email marketing laws.

This new feature allows you to replace the old “unsubscribe from everything” page with a simple preference form where contacts can choose which categories of communication they want to keep receiving.

💡 Why This Matters

In the past, when someone clicked “unsubscribe,” they were completely removed from all future email campaigns — even those with important enrolled-student information.
Now, with the Manage Preferences form, you can let people stay subscribed to what’s important while opting out of promotions or sales updates.

It’s a win-win: better compliance, happier customers, and fewer lost contacts.

⚙️ How It Works

1. Create a new form in your system called “Manage Preferences.”

2. Add the following fields:

   • First Name

   • Last Name

   • Phone

   • Email

   • Three checkbox options under a header labeled “Marketing Preferences”:

     • ☐ Receive Enrolled Info Updates

     • ☐ Receive Sales & Pop-Up Offers

     • ☐ Receive General Announcements

3. Include a short reassurance line beneath the submit button:

   “You can update your preferences anytime — we’ll never spam you.”

4. Publish the form as its own standalone page on your site or Enrollio-hosted domain (for example: https://yourstudio.com/manage-preferences).

5. Update your email footer to include:

   Want fewer updates? 
   <a href="https://yourstudio.com/manage-preferences?contact_id={{contact.id}}&email={{contact.email}}">
     Manage your preferences
   </a><br>
   Want none at all? 
   <a href="{{unsubscribe}}">Unsubscribe from all</a>.
   

   This gives every contact two simple options:

   1. Adjust their communication preferences (via your new form)

   2. Fully unsubscribe from all future marketing messages

⚖️ Staying Compliant with Email Regulations

All studios are legally required to provide a clear and easy way to opt out of marketing communications.
Here’s what that means in plain English:

✅ What’s Required

• Every marketing email must include an unsubscribe link that’s easy to find and easy to use

• The unsubscribe process must work in one click or a simple form submission

• You cannot charge a fee, ask for unnecessary details, or require a login to unsubscribe

• Unsubscribe requests must be processed within 10 business days

• Once someone unsubscribes, they cannot receive marketing emails again unless they re-opt in

• All emails must include your studio’s physical mailing address

🚫 What Not to Do

• Don’t hide the unsubscribe link or make it difficult to find

• Don’t require multiple steps or logins to confirm

• Don’t send marketing content after someone has opted out

Failing to follow these rules can result in deliverability issues, account penalties, or even legal fines.

🧩 How the Preference Form Helps

With this setup, families can easily:

• Stay subscribed to essential class information

• Opt out of sales and promotional content

• Manage their preferences anytime — without unsubscribing entirely

And your studio remains fully compliant with U.S. CAN-SPAM regulations, as well as international email standards (GDPR, CASL, etc.).

✨ Final Tip

Use this new “Manage Preferences” form as part of your brand’s professionalism and trust.
It tells families you respect their inbox — and ensures your important communications always reach the right people.