Overview

SHAKEN/STIR is a set of protocols that authenticates your caller ID and verifies you're calling from a legitimate phone number. It uses digital certificates to prove you own the number you're calling from, so carriers can trust your calls are genuine.

When enabled, your outbound calls are more likely to display as a "Trusted Call" on parents' phones, which means they're more likely to pick up when you call about tours, enrollment updates, or urgent childcare matters.

Why SHAKEN/STIR Matters for Your Childcare Business

  • Boosts call completion and answer rates — parents actually pick up
  • Helps prevent caller ID spoofing and fraud
  • May display a "Trusted Call" label on outgoing calls
  • Doesn't remove existing nuisance labels, but improves trust

Requirements

You'll need an EIN (Employer Identification Number) to register for SHAKEN/STIR. Most childcare centers already have one for tax purposes.

If you don't have an EIN, we recommend registering your number with the Free Call Registry instead.

How to Enable SHAKEN/STIR

If You've Already Registered for A2P SMS

Your phone numbers are automatically enrolled in SHAKEN/STIR. This applies to all new A2P applications submitted after April 23, 2025. Older client accounts are being updated automatically as well.

If You Haven't Registered for A2P SMS

You can manually enable SHAKEN/STIR for your numbers right now:

  1. Go to Settings in your Enrollio dashboard
  2. Click Phone Numbers
  3. Select the number you want to register
  4. Navigate to the Trust Centre tab
  5. Follow the prompts to enable SHAKEN/STIR

Benefits at a Glance

Feature What It Does Benefit to You
SHAKEN/STIR Authenticates your caller ID using digital certificates Increases trust, improves answer rates, prevents spoofing
Pro Tip: SHAKEN/STIR works best when combined with CNAM registration, which displays your business name alongside your number. When parents see "ABC Learning Center" instead of just a phone number, they're much more likely to answer.

What SHAKEN/STIR Won't Do

SHAKEN/STIR won't automatically remove existing nuisance or spam labels from your number. However, it will help prevent your number from getting flagged in the future and may boost answer rates thanks to the "Trusted Call" label.

Related Articles

  • What is CNAM?
  • Why Are My Calls Marked as Spam, and How Can I Avoid It?
  • Improve Your Phone Number's Reputation with Voice Integrity