Overview

When parents see "Spam Likely" or "Potential Spam" on their caller ID, they won't answer your calls. This hurts your enrollment efforts and makes it harder to connect with families about tours, waitlist updates, or important reminders.

In this article, you'll learn how to remove spam flags from your childcare center's phone number and increase your call answer rates with parents.

Quick Decision Guide

If your number is flagged and it's relatively new or has FTC complaints: Get a new phone number. It's faster and easier than remediation.

If you have an EIN (Employer Identification Number): Register through Voice Integrity in Enrollio. This is the recommended approach for established childcare businesses.

If you don't have an EIN: Use the Free Caller Registry process outlined below.

[SCREENSHOT: Enrollio phone settings dashboard showing where to access Voice Integrity options]

What is Voice Integrity?

Voice Integrity protects your childcare center's calls from being flagged as spam. It registers your U.S. phone numbers with major caller ID providers—First Orion, Hiya, and TNS—so parents see your verified name instead of "Spam Likely."

Why Voice Integrity Matters for Childcare Centers

  • Parents answer your calls — verified caller IDs get higher pickup rates
  • Build trust — families see your center's name, not a suspicious unknown number
  • Protect your reputation — prevent your enrollment calls from being blocked
  • Consistent branding — your center's name displays accurately across all carriers

Requirements for Voice Integrity

Before activating Voice Integrity, make sure you have:

  • SHAKEN/STIR Certification (Required) — confirms your calls are legitimate
  • CNAM Registration (Recommended) — displays your center's name as caller ID
  • U.S. Phone Numbers Only — this feature currently works only for U.S.-based numbers
  • EIN (Employer Identification Number) — required to complete SHAKEN/STIR registration
💡 Pro Tip: If you don't have an EIN, skip to the Free Caller Registry section below.

What is Free Caller Registry?

Major carriers (AT&T, T-Mobile, and Verizon) use different systems to identify spam calls. Free Caller Registry lets you submit one request that all three carriers review, making it easier to clear your childcare center's number.

How to Submit a Request on Free Caller Registry

Step 1: Access Free Caller Registry

Go to Free Caller Registry and click "Register Here."

[SCREENSHOT: Free Caller Registry homepage with Register Here button highlighted]

Step 2: Fill Out the Registration Form

Complete the form with your childcare center's information. Use these recommended values:

  • Display name (beside Phone Number): Leave blank
  • I believe my calls are: Select "Other"
  • Service Providers: Enter "Twilio"
  • Please provide further information...: Leave blank
[SCREENSHOT: Free Caller Registry form filled out with recommended values for a childcare business]

Step 3: Submit Your Request

Click "Submit." Within 4 business days, the spam flag should be removed from your number.

What If the Spam Flag Isn't Removed?

If your number still shows as spam after 4 business days, you can resubmit through Free Caller Registry or contact the carriers directly:

💡 Pro Tip: Keep records of when you called parents and what you discussed. If carriers ask for proof that your calls are legitimate, having call logs from Enrollio helps demonstrate your business purpose.

Frequently Asked Questions

How long does remediation usually take?

About 4 business days for all three carriers to process your request.

Can I submit multiple requests?

Yes. There's no limit on how many times you can submit a remediation request.

Does this cost anything?

No. Free Caller Registry and direct carrier submissions are completely free.

How can I prevent spam flags in the future?

  • Only call families who have inquired about your childcare center
  • Don't make excessive calls to the same number in a short timeframe
  • Leave clear voicemails identifying your center and purpose
  • If you have an EIN, use Voice Integrity to maintain your caller reputation

What if I need to call parents urgently and my number is flagged?

Consider these temporary solutions while you wait for remediation:

  • Send a text message first letting parents know you'll call
  • Use a different phone number from your center
  • Follow up via email if calls aren't answered