Overview
Quickly discover exactly where your website visitors come from—right down to the country, state, and city. This helps you focus your marketing efforts where they'll have the greatest impact on attracting new families to your childcare center.
This article explains how to view and interpret geographic visitor data inside your Analytics dashboard. The interactive heat map shows you where your enrollment page and website traffic originates, so you can make informed decisions about targeting, local advertising, and community outreach.
What Are Geographic Analytics?
Geographic Analytics is an interactive heat map that visualizes web traffic from country level all the way down to individual cities. By drilling down, you can identify neighborhoods with high interest in your center, compare performance across different local markets, and fine-tune your marketing strategy in real time.
Both the map and ranked list update instantly when you change the view—no manual reload required. This helps you identify high-traffic regions and understand which communities are most interested in your childcare services.
Key Benefits
Understanding your traffic sources by geography helps you refine your marketing strategies and reach the right families:
- Visual Traffic Distribution: See where families are finding you at a glance
- Trend Identification: Spot shifts in which neighborhoods are searching for childcare
- Smarter Advertising: Focus paid ads on zip codes and cities that already show interest
- Top Location Rankings: See the ten countries, states, or cities driving the most visits
- Spot Opportunities: Identify unexpected interest from areas you haven't targeted yet
- Expansion Planning: Use location data to evaluate whether to open new locations or adjust service areas
Understanding the Heat Map
The heat map gives you geographic context for your site traffic. Colors deepen as traffic increases, giving you instant visual cues about hotspots without digging through spreadsheets.
Move your cursor across the map to reveal precise visitor numbers for each country, state, or city. Tooltips appear immediately, so you don't need to scroll through lists when you need a quick figure.
Total Visitors and Ranked Lists
Each drill-down level includes a side-panel list that automatically ranks your top regions by visit count. The list updates in real time as you change levels, making it easy to spot your highest-traffic areas at a glance.
A running total of all visits for your selected level stays visible above the map. As you move from country to state to city, the total refreshes automatically so you always know the full audience size you're analyzing.
Geographic Dropdown
Switch between Country, State, and City views with a single dropdown to instantly change the heat map and ranked list. This keeps your workflow focused on insights rather than navigation.
How to Access Geographic Analytics
Follow these steps to view where your website visitors are coming from:
Step 1: Navigate to Analytics
From your dashboard, use the left-side navigation to go to Sites, then select the Analytics tab from the top navigation.
[SCREENSHOT: Sites navigation with Analytics tab highlighted in top ribbon]
Step 2: Choose Your Asset Type
Use the dropdown at the top-left of the dashboard to select whether you'd like to view data for Landing Pages, Enrollment Sites, or other asset types. You can filter your results to a specific page using the second dropdown.
[SCREENSHOT: Asset type dropdown showing Landing Pages and Enrollment Sites options]
Step 3: Set Your Date Range
Use the date filters in the upper-right to select a time period. Options include:
- Last 7 days
- Last 14 days
- Last 30 days
- Last 60 days
- Last 90 days
- Custom date range
[SCREENSHOT: Date range selector with options visible]
Step 4: View the "Top Visits By" Card
Scroll down to the "Top visits by" card (located beneath Page Views). From here you can:
- Use the drill-down dropdown (Country / State / City) above the map to choose your level
- Hover any shaded region to see its visitor count
- Review the ranked list on the right to compare top locations
[SCREENSHOT: Full "Top visits by" card showing heat map with Country/State/City dropdown and ranked list panel]
Frequently Asked Questions
Is this data available for both landing pages and enrollment sites?
Yes. The geographic heat map is accessible when viewing data for landing pages, enrollment sites, or both, using the analytics view filter.
Can I export the location visit data?
While the visual heat map itself cannot be downloaded, you can export overall analytics data from the dashboard for reporting and deeper analysis.
Does the map show device-level segmentation (mobile vs desktop)?
No, the heat map reflects total visits by location. Device-specific data is available elsewhere in the Analytics dashboard.
Can I view location data for specific pages?
The heat map shows aggregated data across your selected landing pages or enrollment sites. For individual page performance, use the upper portion of the analytics dashboard.
Why don't I see any location data?
If your site has low traffic volume or if tracking isn't properly configured, the heat map may not populate with data. Reach out to support if you believe tracking should be working but aren't seeing results.