This article walks through how to use Google Ad and Facebook Ad Reporting. Tracking your ad success is helpful in knowing what generates the most leads.
Step 1: Navigate to the Reporting Tab
In the right hand side bar, click on Reporting.
When this opens up, if you have a Google Ads or Facebook Ads Account added, you will see your data presented in a variety of ways on this page.
Step 2: Know what you can do in the Reporting Tab
You will see: Impressions, Clicks and Conversions for selected date range presented in charts.
You can Search and Export data by searching the Campaign table and exporting data for all campaigns or a specific Campaign.
Step 3: Set some Goals
View all the campaign performance metrics by clicking the name and get the details about Ads and Keywords performance (for Google ads) or Adset performance (for Facebook ads).
You can set the goal for a campaign from the dropdown menu or add your own by selecting "Other."