Google Search Console shows you exactly how your studio appears in Google search results. It tells you what parents are searching when they find you, how often your studio shows up, how many people click through to your website, and where you rank for each search term.

Once connected to Enrollio Pulse, this data powers your Search Impressions, Average Search Position, and the What Parents Are Searching table — one of the most valuable sections of your entire dashboard.

This guide walks you through setting up Google Search Console from scratch. If you already have it running, skip ahead to Connecting Google Search Console to Enrollio Pulse.

 

Why This Matters for Your Studio

When a parent in your area types "ballet classes near me" or "dance classes for kids" into Google, does your studio show up? And if it does, where do you rank — first page or buried on page three?

Google Search Console answers these questions with real data. In Enrollio Pulse, you'll see a table like this:

Search Term Times Shown Clicks Your Rank
ballet classes near me 248 3 18.2
bella ballet kentlands 127 47 1.1
dance classes for kids near me 101 4 15.5

This tells you that parents ARE searching for ballet classes in your area (248 times!), but your studio is ranking around position 18 for that term — meaning you're on page 2 of Google. That's an opportunity. Meanwhile, people searching for your studio by name are finding you easily (rank 1.1).

This kind of insight helps you understand where you're strong and where you have room to grow.

 

Do I Already Have Google Search Console?

Let's check before setting anything up:

  1. Go to search.google.com/search-console
  2. Sign in with the Google account you use for your studio
  3. If you see your website listed in the left sidebar with performance data (clicks, impressions, etc.), you're all set — skip to Connecting Google Search Console to Enrollio Pulse
  4. If you see a welcome screen or "Add a property" prompt, follow the setup steps below

 

Part 1: Add Your Website to Google Search Console

  1. Go to search.google.com/search-console
  2. Sign in with your Google account — use the same Google account you used for Google Analytics (if you followed our Google Analytics setup guide). This makes the next step much easier.
  3. Click Add property (or if this is your first time, you'll see an "Add property" prompt automatically)
  4. You'll see two options:
    • Domain — Covers your entire domain including all subdomains (www and non-www). Requires DNS verification.
    • URL prefix — Covers a specific version of your website URL. Easier to verify.

  5. Select URL prefix (it's simpler) and enter your full website URL exactly as it appears in your browser. For example:

    • https://www.bellaballetdance.com
    • https://sunshinedanceacademy.com

    Make sure to include https:// and www. if your site uses them. Visit your website and copy the URL directly from your browser's address bar to be safe.

  6. Click Continue

 

Part 2: Verify You Own the Website

Google needs to confirm that this is actually your website. There are several ways to do this — we'll cover them from easiest to most involved.

Method 1: Google Analytics (Easiest — If You Already Set It Up)

If you already have Google Analytics running on your website AND you're signed into the same Google account:

  1. On the verification screen, click Google Analytics
  2. Click Verify
  3. If your GA4 tracking code is properly installed, verification happens instantly

This is by far the easiest path. If you haven't set up Google Analytics yet, we recommend doing that first — see our guide: [How to Set Up Google Analytics for Your Dance Studio].

Method 2: HTML Tag

If the Google Analytics method doesn't work:

  1. On the verification screen, click HTML tag
  2. You'll see a meta tag that looks like: <meta name="google-site-verification" content="abc123..." />
  3. Copy this entire tag
  4. Add it to your website's <head> section:
    • Wix: Go to Settings → Custom Code → Add Code → paste the tag → select "Head" → select "All pages" → Apply
    • Squarespace: Go to Settings → Developer Tools → Code Injection → paste in the Header field → Save
    • WordPress: Use the "Insert Headers and Footers" plugin, or paste it into your theme's header.php file
    • If someone manages your website: Send them the tag and ask them to add it to the HTML head of your homepage
  5. After adding the tag, go back to Google Search Console and click Verify

Method 3: Contact Enrollio Support

If you're not comfortable with either method above:

Email support@enrollio.ai with:

  • Your studio name
  • Your website URL
  • A note that you need help verifying Google Search Console

We'll walk you through it or handle the verification for you.

 

Part 3: Wait for Data Collection

Once verified, Google Search Console starts collecting search data for your website. Here's what to expect:

  • Day 1-2: Your property is set up but you'll see "No data available" — this is normal
  • Day 3-5: You'll start seeing some impressions and clicks trickle in
  • Day 7+: You'll have enough data to see meaningful search patterns
  • Day 30+: You'll have a full month of search data, which is where things get really useful

Google Search Console does NOT show historical data from before you set it up. It only tracks data from the day you verified your property forward. This is why it's worth setting up as early as possible — every day you wait is a day of search data you don't have.

Connecting Google Search Console to Enrollio Pulse

Once your Search Console property is verified and collecting data:

  1. Go to your Enrollio Pulse dashboard
  2. Click the gear icon (⚙) in the top-right corner
  3. Click the Integrations tab
  4. Find Google Search Console and click Connect
  5. Sign in with the Google account that owns your Search Console property
  6. Grant Enrollio permission to view your search data
  7. If you have multiple properties, select the one that matches your studio's website URL (it will show as something like sc-domain:yourstudio.com or https://www.yourstudio.com)
  8. You'll be redirected back to Pulse with a green Connected badge

What You'll See in Pulse

Once connected, these sections of your dashboard will populate:

  • Search Impressions — How many times your studio appeared in Google search results during the selected period
  • Average Search Position — Your average ranking across all search terms (lower is better — position 1.0 means you're the first result)
  • CTR (Click-Through Rate) — What percentage of people who saw your listing actually clicked on it
  • What Parents Are Searching — A full table of search terms, sortable by impressions, clicks, CTR, or average position

The "What Parents Are Searching" table is sortable — click any column header to sort by that metric. We recommend sorting by Clicks (default) to see which terms are actually driving traffic to your site, or by Avg Position to find terms where you're close to page 1 and could improve with a little effort.

 

Understanding Your Search Data

Here's a quick guide to reading the numbers:

Search Position (Ranking)

  • Position 1-3: You're at the top of Google. Excellent.
  • Position 4-10: You're on the first page. Most people will see you.
  • Position 11-20: You're on page 2. Very few people scroll this far.
  • Position 20+: You're effectively invisible for that search term.

What "Good" Looks Like

For a local dance studio, here's what healthy search data typically looks like:

  • Your studio name (e.g., "bella ballet kentlands"): Position 1-2, high CTR (30%+)
  • Local class searches (e.g., "ballet classes [your city]"): Position 1-10, moderate CTR (5-15%)
  • Generic searches (e.g., "ballet classes near me"): Position varies, lower CTR is normal due to competition

Search Terms to Pay Attention To

High impressions, low clicks, poor position (11+): These are your biggest opportunities. Parents are searching these terms regularly, your studio is showing up in results, but you're ranked too low for anyone to click. Improving your website content or local SEO for these terms could drive more leads.

High clicks, good position: These are working. Don't change anything — these search terms are actively bringing families to your website.

Your studio name with misspellings: You'll sometimes see searches like "bellaballet" (no space) or variations of your name. This is normal and shows that people are looking for you specifically — a good sign.

 

Frequently Asked Questions

Is Google Search Console free? Yes, completely free. It's provided by Google for all website owners.

Will this affect my Google ranking? No. Search Console is a reporting tool — it shows you data about how you're already performing. It doesn't change your ranking. Think of it like a thermometer: it measures the temperature but doesn't change it.

What's the difference between Google Analytics and Google Search Console? Google Analytics tells you what happens AFTER someone visits your website (which pages they view, how long they stay, whether they submit a form). Google Search Console tells you what happens BEFORE they visit — what they searched for, whether they saw your listing, and whether they clicked.

Together, they give you the full picture: how people find you AND what they do once they arrive.

I see "Not provided" for some search queries. What does that mean? Google occasionally groups certain low-volume search queries together as "not provided" for privacy reasons. This is normal and doesn't mean anything is wrong.

Can I see data for Google Maps / Google Business Profile searches? Google Search Console primarily tracks standard web search results. If you want to see how your Google Business Profile is performing (map listings, calls, direction requests), check your Google Business Profile dashboard directly at business.google.com. We may add Google Business Profile integration to Pulse in the future.

I have multiple studio locations with separate websites. Do I need separate Search Console properties? Yes. Each website needs its own Search Console property. In Pulse, each studio location connects to its own property.

My website moved to a new URL. Do I need to set up Search Console again? Yes. Add your new URL as a new property and go through verification again. You can also use the "Change of Address" tool in Search Console to tell Google about the move, which helps preserve your rankings.

 

Need Help?

Google Search Console setup is straightforward, but the verification step can be tricky depending on your website platform. Don't hesitate to reach out:

  • Email: support@enrollio.ai
  • Chat: Click the chat icon in your Enrollio CRM
  • We can do a screen-share session and get you set up in 10 minutes

Once Search Console is connected, the What Parents Are Searching table in Pulse becomes one of your most powerful marketing tools. It's worth the few minutes of setup.