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Boost Sales with Upsell Products in Your E-Commerce Store Checkout

Jomille
Updated

Overview

Upselling is a proven strategy to increase the average order value in e-commerce. Enrollio now allows store owners to create dedicated upsell pages after checkout, offering additional products to customers before they land on the Thank You page. With simple configurations, you can seamlessly integrate upsell funnels into your store and maximize revenue opportunities.

How to Use Upsell Products in Enrollio

Step 1: Create an Upsell Page

  • Navigate to your store’s website builder and create a new page dedicated to upselling.
  • Add a Full-Width Section and include a row within it.

Step 2: Add the Upsell Element

  • Click the Add Element button in the builder.
  • Drag and drop the Upsell Element into the row.
  • To increase product visibility, you can include multiple upsell components in separate columns within the same row.

Step 3: Configure the Upsell Element

  • Select the upsell element to open its settings panel.
  • Search and Select a Product: Choose the product you want to upsell.
  • Enable/Disable Shipping: Decide whether to add shipping charges for the upsell product by toggling the shipping option in the builder preview.
  • Set the Sale Action: Configure the action for the "Buy Now" button. Options include:
    • Redirecting to another upsell page for additional offers.
    • Redirecting to the Thank You Page after purchase.

Step 4: Add a Skip Button

  • To allow users to skip the upsell, add a Button Element and set its action to redirect to the Thank You Page.
  • Important: Without this skip option, customers must purchase an upsell product to proceed to the Thank You page.

Step 5: Configure the Checkout Page

  • In the checkout page settings, configure the Sale Action as "Go to page" and select your newly created upsell page for redirection.

Notes:

  • Separate Orders for Upsell Purchases: If the upsell product is purchased, it will generate a new order.
  • Shipping Options:
    • Shipping can be enabled or disabled for upsell products.
    • When enabled, customers can select shipping rates from a dropdown menu within the upsell component.
  • Skip Option: Always include a skip button to ensure users can bypass the upsell page if they choose not to make an additional purchase.

Images:

  1. Adding Upsell Element

  2. Changing Redirection of Checkout Page to Upsell Page

  3. Adding Skip Button and Its Redirection in the Builder
    • Note: Always include this step to prevent users from getting stuck on the upsell page.
  4. Enable Shipping for Each Upsell Product

  5. Select Product and Redirection After Upsell Purchase


For any additional support or queries, feel free to Contact our Support Team.