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Google AdWords Update: Support for gclid, wbraid, and gbraid IDs in Enrollio

Jomille
Updated

Enrollio has enhanced its integration with Google AdWords to include support for gclid, wbraid, and gbraid IDs. This update ensures accurate attribution and conversion tracking across all supported identifiers, resolving previous limitations where workflows relied solely on gclid.

What Was the Issue?

Previously, Enrollio’s contacts, attributions, and conversion API supported only the gclid ID. This caused the following issues:

  1. Limited Functionality:

    • Workflows using the Google AdWords action didn’t work as expected if contacts didn’t have a gclid ID.
    • Contacts with only wbraid or gbraid IDs were skipped during conversion uploads.

  2. Incomplete Attribution:

    • Without wbraid and gbraid support, certain Paid Search contacts weren’t correctly attributed, impacting conversion data accuracy.

What Has Changed?

Enhanced ID Support

Enrollio now supports all three Google identifiers:

  • gclid
  • wbraid
  • gbraid

Improved Attribution and Conversion Tracking

  • Contacts and attributions now save all three IDs.
  • The Conversion API uploads contacts with any of these IDs.
  • wbraid and gbraid are correctly attributed to Paid Search sources.

Why This Matters

  1. Accurate Attribution:

    • Ensures that contacts with any of the supported IDs are properly mapped to Paid Search, improving campaign insights.

  2. Seamless Conversion Tracking:

    • All IDs (gclid, wbraid, and gbraid) are uploaded to conversions, preventing missed opportunities in your Google Ads campaigns.

  3. Reduced Errors and Support Requests:

    • Eliminates issues related to missing Google IDs, reducing the need for troubleshooting or support tickets.

How It Works Now

  1. Contact Data:

    • Contacts in Enrollio now store gclid, wbraid, and gbraid IDs when available.

  2. Attribution Mapping:

    • These IDs are attributed to Paid Search in the appropriate workflows and campaigns.

  3. Conversion API:

    • All three IDs are seamlessly uploaded to Google Ads conversions, ensuring no data gaps.

By supporting gclid, wbraid, and gbraid, Enrollio enhances its integration with Google AdWords, delivering more accurate tracking and better insights for Paid Search campaigns. For further assistance or guidance, contact our support team.