If you are using a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps.
What you will need:
-
Facebook Pixel Code
-
Events you want to track
Step 1: Add Pixel Code to Funnel
-
Copy the main pixel code from your Facebook Events Manager
-
Navigate to your Funnel.
-
Click Settings --> Paste in your Pixel Code to the Head Tracking Code Section.
-
Save your changes.
Step 2: Add in Event Specific Code to Individual Pages
-
Choose the Step where the event in question is occurring (e.g. Lead would occur after an Opt In)
-
Edit the Step.
-
Choose Settings --> Tracking Code.
-
Click Footer Code and paste in the Event Code.
-
Save your Changes.
RESOURCES:
Facebook Pixel Code (insert your ID in the IDHERE part of the code):
Facebook Event Code:
List of Facebook Standard Events:
https://developers.facebook.com/docs/facebook-pixel/reference#standard-events