Tracking WhatsApp Workflow Statistics in Enrollio

The WhatsApp Workflow Statistics feature in Enrollio provides users with detailed insights into the performance of WhatsApp actions within workflows. This feature helps track various stages of WhatsApp message delivery, allowing users to monitor effectiveness and optimize their communication strategy.

Features of WhatsApp Workflow Statistics

This feature provides a breakdown of WhatsApp message statuses, allowing users to view data related to the performance of messages sent through workflows. The categories tracked include:

• Total Messages Sent: The total count of WhatsApp messages triggered by the selected workflow action.
• Pending Messages: Messages yet to be triggered within the workflow.
• Successfully Sent Messages: Messages sent to the recipients, indicated by a single tick on WhatsApp.
• Delivered Messages: Messages that have reached the recipient's device (two ticks on WhatsApp).
• Messages Read by Customers: Messages opened by recipients, shown with blue ticks on WhatsApp.
• Failed WhatsApp Messages: Messages that encountered errors due to reasons like blocked templates, unavailability on WhatsApp, or per-user marketing limits.

Why WhatsApp Statistics Matter

Tracking WhatsApp message statistics provides visibility into customer engagement and delivery success, allowing users to optimize outreach strategies based on message performance. This feature enables businesses to identify and address failed messages quickly, assess the effectiveness of their WhatsApp communication, and enhance customer interactions for improved outcomes.

How to Use WhatsApp Workflow Statistics in Enrollio

To access and review WhatsApp Workflow Statistics:

1. Go to Automations:
   Navigate to Automations > Select Workflow that includes a WhatsApp action.

2. Access WhatsApp Statistics:
   Click on the WhatsApp action within the workflow and select Statistics to view a breakdown of the message statuses.

3. Review and Export Statistics:
   View detailed statistics, including Total, Pending, Sent, Delivered, Read, and Failed messages. For further analysis, click the Export button to download a report of the statistics.

Message Statuses and Their Meanings

Each status provides information on the message's journey and engagement level:

• Total: Total number of WhatsApp messages triggered by the selected workflow.
• Pending: Messages waiting to be triggered.
• Sent: Messages successfully sent to the recipient (indicated by one tick).
• Delivered: Messages delivered to the recipient’s device (two ticks).
• Read: Messages opened by the recipient (blue tick).
• Failed: Messages that encountered errors due to issues such as blocked templates or reaching message limits.

By using WhatsApp Workflow Statistics in Enrollio, users can track, analyze, and enhance the effectiveness of their WhatsApp communication strategy, providing better insights into customer engagement. For further assistance on managing WhatsApp workflows, feel free to contact our support team.