You can add a Facebook Pixel event directly to your forms, surveys, and calendars.
You can add a Facebook Pixel event directly to your forms, surveys, and calendars. This pixel will then fire upon a submission of the form, survey, or calendar. This is a default event that registers with Facebook as 'Submit Application' for a Form or Survey Submission and 'Schedule' for a Calendar Submission
What you'll need:
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Your Facebook Pixel ID
Step 1: Form Pixel
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Navigate to the Form Builder.
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Select Your Form.
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Click Options > Input your Pixel ID into the Pixel Section.
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Integrate Form and Save.
Step 2: Survey Pixel
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Navigate to the Survey Builder.
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Select Your Survey.
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Click Options.
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Input your Pixel ID into the Pixel Section.
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Integrate Survey.
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Save to confirm your changes.
Step 3: Calendar Pixel
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Navigate to Settings > Calendar.
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Click in to edit the Calendar (Pencil Icon)
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Input the Pixel ID into the Calendar.
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Click Save.