There are various reasons why a social post may fail to be successfully posted to Facebook, GMB, Instagram, or LinkedIn. One of the most common examples is a Social Account token expiring. This can happen after a time period (set by the social media program itself - such as LinkedIn account tokens expiring after 60 days and Facebook tokens expiring after 90 days) or if an account password is changed.
Below is a list of common reasons and solutions, along with the relevant error codes. This will help you troubleshoot any issues you may experience. When you navigate to the Social Planner and view “Failed” posts, you can see the error code and a message about the reason for the failure and the proposed solution.
| Facebook Failed Message | Solutions |
| Auth Exception, 102, 109, 463, 467 The Social Account token has expired |
Please reconnect the social account |
| Unexpected Error |
There was a temporary error from Facebook. Give your browser a hard refresh to clear your cache, and retry in a few minutes. |
| The social account token has expired or the connected account does not have permission to post | Please reconnect the social account via an account with posting permission. |
| LeadConnector app is missing |
Add the LeadConnector to your Page or Group |
| The connected account does not have permission to post |
Please reconnect the social account via an account with posting permission. |
|
Post content violates community standards. |
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Duplicate post content. |
Posting duplicate content within 12 hours is prohibited |
|
Invalid link in a post User checkpoint |
Log into Facebook and confirm that the LeadConnector app has been added to your page/group. |
| Password mismatch | Log into Facebook and confirm that the LeadConnector app has been added to your page/group. |
| Unconfirmed user |
Log into Facebook and confirm that the LeadConnector app has been added to your page/group. |
| Insufficient posting permission or expired token |
Reconnect the account and check the permissions |
| Temporary block | Facebook will make you wait a certain period before restoring your profile's ability to post |
GMB Profile
| GMB Error | Solution |
| GMBMISSING_VALUE, INVALID_VALUE | Missing Value. Complete your Google Business Profile setup and reconnect in Social Planner. |
| GMBVALUE_OUTSIDE_ALLOWED_RANGE |
Post character limit exceeded. Reduce the number of words in the post copy. |
| GMBOPERATION_EXECUTION_ERROR, EXPIRED_VALUE |
The Social Account token has expired. Reconnect social account. |
| GMBPHOTO_FETCH_FAILED, PHOTO_UPLOAD_FAILED |
The media upload failed. |
| GMBOPERATION_UNSUPPORTED_ UNDER_ACCOUNT_CONDITION |
Social Account operation is not supported due to account conditions. |
| GMBLOCATION_DISABLED_FOR _LOCAL_POST_API |
Local Post API disabled. This usually happens when the location is part of a chain. |
| Instagram Error | Solution |
| 2207006 | The Social Account token for Instagram has expired, was revoked, or is invalid. Reconnect your Instagram Business account in Social Planner. |
| 2207050 | Instagram Account is restricted. Make sure your account is a Business Account. |
| 2207028 |
Instagram Business Account supports carousel posts with more than 2 images/videos and less than 10 images/videos. |
| 2207040 |
Maximum Tag limit exceeded. Use 30 tags or less. |
| 2207005 |
Insufficient User permission. Reconnect this social account via an account that has posting permission. |
| LinkedIn Error | Solution |
| 400 or 403 | The Social Account token for LinkedIn has expired, was revoked, or is invalid. Reconnect LinkedIn. |
| 404, 500, 504 |
Undefined LinkedIn issue. This should resolve itself shortly. |
| Duplicate post content. | Posting duplicate content within 12 hours is prohibited. |
| 422 | The required field is not present, or the post copy is large |
| The connected account does not have permission to post |
Please reconnect the social account via an account with posting permission. |
| There was a temporary error from LinkedIn. | Give your browser a hard refresh to clear your cache, and retry in a few minutes. |