In this article you will find out how to create a workflow trigger: Email Events and the scenarios on why it would be used
Please Note: This trigger only works for Mailgun
Click the “Add New Workflow Trigger” button
This will pull up a selection tab on the right of your screen
Scroll down until you see the “Events” column
Click on the “Email Events” button
This will be triggered based on what happens within a particular email
Select the blue “Add filters” button
Next under the Standard Fields drop-down select the “Event” option
Select the filter type that applies
Bounced: an automatic trigger by an email bouncing
Clicked: someone clicked on an email
Complained: someone marked it as spam (good for filtering over the list that way you do not get marked for spamming too many times because the account can get flagged)
Opened: can trigger based on someone opening an email
Unsubrcided: someone unsubscribing to an email
Example: let’s trigger the automation as if someone “Opened” an email
Click the blue “Add filters” button
You will have to specify which email; in this case only works if this email is in another Workflow
Once completed this will pop up a drop-down option. Click the dropdown “˅” button
In the Standard Feilds option select “In workflow”
Now click the expand button;
This will give you the ability to choose any of the workflows previously created
In This Example: We will select the “Meet with Billy Calendar”
Letting you know someone opened the email that is in the “Meet with Billy Calendar”
You have now set up this trigger that will let you know the email has been opened
Please make sure you click the green “Save Trigger” button before closing out of the trigger
