Email marketing is a great way to reach customers and increase sales. But if you're not careful, you could end up in trouble. A dedicated sending domain gives you control over what appears to be coming from your business. That means you can avoid spam filters and other issues that might make your messages get caught by unwanted mail servers. Don't let your email marketing efforts go unnoticed! In this article, we will get started with setting up a dedicated sending domain.
Note: Dedicated sending domains are only applicable to the users in the Enrollio Email System.
A dedicated sending domain allows you to send emails that appear to be coming from your brand, and this can help you maintain a better reputation with email services.
By default, all emails sent from our platform will show the name of our email-sending servers in the "sent on behalf of" or "sent via" email headers:
When you set up your own custom mail server domain, you will see a different "mailed-by", "sent on behalf", or "sent via" field.
It would be best if you used a unique subdomain that is not used for any other purpose. A subdomain is a secondary part of your root domain. For example, if your dedicated sending domain is hello@mg.yourbrand.com, your subdomain would be the “mg” portion.
If your sending domain is listed below, you are using the LC Email system default domains.
Navigate to Settings - > Email settings - > Email Services
Click the 'Dedicated domain' button.
Add your domain details
Add the domain details provided in the system to your DNS manager
GoDaddy
Google Domains
Hostgator
Hover
Namecheap
Squarespace
AWS
Cloudflare
Bluehost
Hostinger
InMotionHostwinds
Verify the Domain and Apply your new DNS records to your company’s DNS provider’s platform to activate the sending domain. Every domain host will have a slightly different method of doing this.
Starting in 2024, Google and Yahoo have new requirements for their Email Domain:
You must have a dedicated sending domain
It is not recommended to use your root domain, we recommend using a subdomain
Root domain vs subdomain
Example: website.com (root) vs communication.website.com (subdomain)
Do not use: Do-Not-Reply.yourdomain.com, lc.yourdomain.com, mg.yourdomain.com, email.yourdomain.com, or mail.yourdomain.com. These generic subdomain prefixes will cause deliverability issues
Examples of unique subdomains: communication.yourdomain.com, support.yourdomain.com, eric.yourdomain.com
After you’ve added the 5 required records, you’ll need to add a DMARC record. Follow the below steps:
Inside the domain's DNS Records (we recommend managing them on CloudFlare) add a new record with the following information:
TypeTXTName_dmarcContentv=DMARC1; p=none; rua=mailto:clientemail@theirdomain.com (replace with the desired email that will get the reports)
Save and verify
Below is an example of what part to replace with your own sending domain email:
Note: If you are using GoDaddy, then, when making the TXT record, if you use a subdomain as your sending domain (which is recommended), you need to include the prefix of the subdomain on the Name of the record.
TypeTXTName- If using the root domain (not recommended): dmarc.
- If using a subdomain (recommended): dmarc.subdomainprefix
(replace with set subdomain prefix, if reply.yourdomain.com was used, use _dmarc.reply)Contentv=DMARC1; p=none; rua=mailto:youremail@yourdomain.com
(replace with the desired email that will get the reports)
Add your domain details in the Notification Section.
Note: The propagation process can take up to 24 hours. If it has been longer than 24 hours please double-check your DNS settings by following the process above
Navigate to Settings -> Email settings -> Domain services
Click on the three dots and click the delete button.
Check the checkbox to make as active/default
Domain Reputation and Warm-Up: There is a huge value in building a good email domain reputation. This can be achieved by gradually increasing the volume of emails sent from a new domain, which is known as the domain warm-up process. This helps prevent emails from being marked as spam by recipients' email servers.
Professional Email Address Requirement: From 2024, it will be essential to use a professional email address (such as those provided by Google Workspace or Microsoft 365) for sending bulk emails. Free email services like Gmail, Outlook, or Yahoo will not be suitable for such purposes due to the inability to alter necessary email settings.
DKIM, DMARC, and SPF Records: The importance of setting up DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting, and Conformance), and SPF (Sender Policy Framework) records for your domain is more than ever before. These are crucial for email authentication and help in preventing emails from being marked as spam.
Email Content and Sending Patterns: Start the practice of maintaining consistent sending patterns and ensuring high-quality email content. Sudden changes in email volume or poor content quality can trigger spam filters, affecting email deliverability and domain reputation.
Unsubscribe Links: There is a requirement to have a one-click unsubscribe link in emails. This is expected to become a standard practice, ensuring that recipients can easily opt out of email communications.
Verification of Domain: Verifying the domain used for sending emails is now necessary. This adds a layer of authenticity and trust to the domain, improving email deliverability.
Avoiding Cold Email Lists: Practice caution against using cold email lists or sending bulk emails to unengaged recipients. This practice can harm domain reputation and lead to emails being marked as spam.
