Due to an industry change that's looking to improve and reduce spam, fraud, unwanted messaging and protect SMS as a trusted communications channel in the U.S., every messaging provider who services A2P Campaigns must conduct this vetting.
Starting January 26, 2023, all new US A2P 10 DLC Campaign registrations (Standard, Low volume standard, and the soon-to-be-released Sole Proprietor 2.0) will be subject to a manual vetting process and be charged a one-time $15 campaign verification fee at the time of registration.
Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.
You can see in the table below the existing and new registration fees.
Things to note:
A newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved
In case your campaign fails to vet, the $15 Campaign vetting fee is non-refundable. Telephony System is working on an expedited pre-screening process to catch issues before the Campaign is sent for external vetting
Only new Campaigns are affected by this change
Recurring fees remain the same and are based on the campaign use case
If your campaigns are rejected, contact your admin so they can have review this
Please note: Toll-Free messaging remains an attractive alternative option to A2P 10DLC.