In this article, we will be taking an in depth look at Coupons, breaking down each section, and giving a few examples on usage.
A coupon is an offer made by a business or organization (usually in exchange for your payment) where you receive a discount on something you purchase.
NOTE: Currently coupons only support one-time products and V2 Funnels. Subscription coupons will be added in upcoming releases.
Step 1: Locating Coupons
Navigate to Payments on the sidebar
Click on “Coupons” at the top
Select “Create Coupon” to create a new coupon.
NOTE: Coupons will only work if you have enabled coupon codes on your order form element.
After you’ve selected to create a coupon, you’ll be presented with the following options:
Breaking down each setting
Coupon Name is for internal use only, this is so you can better navigate through your coupon list.
Coupon Code is the code used to activate the coupon discount. You can use the “Generate” button to create a random coupon code, or manually enter your own such as BOGO50
NOTE: Coupon codes can only contain alphanumeric values and are not case-sensitive. Using the Generate ability, you can generate a 7-character alphanumeric coupon code
Coupon Type can be either percentage based or fixed amount based. Example: 50% off versus $50 dollars off
NOTE: End customers can redeem a coupon code to get a 100% off on the cart value. They would still require to enter their card details to save credit card info in case it is required for upsells in the next steps.
Discount Offered will change based on the coupon type. You will either use a percentage discount that will be applied, or a specific dollar amount if fixed.
Start Date and Start Time changes when the coupon will go into effect. Start Date is at minimum required so Enrollio knows when the coupon can start being used.
End Date and End Time changes when the coupon will expire, and no longer be able to be used. You can use this to create a limited time coupon that will expire at a certain date/time.
Limiting the number of times the coupon can be redeemed can be used to limit the number of people who can redeem the coupon, such as limiting to the first 100 product purchases.
Limit to selected products on which the coupon can be applied limits which products this is applied to. When this setting is disabled, if coupons are enabled on the order form, this coupon will be available to use on any one time products that are present.
Below is an example of a 50 percent coupon for our “This is a test!” product that runs for 1 month with the code BOGO50 with a limit of 100 customers/purchases before the product coupon expires.
Here’s another example, this time we’re using a fixed coupon to offer 50 dollars off, that starts on December 14th but has no expiration date. This coupon will have no limits on how many times it can be used and can be used on the entire cart (on applicable items)
100% Discount Coupons on Subscriptions
If you want to sell a subscription for free and save the customer's card on file to charge at a later date, you can create a 100% discount coupon.
PRO TIPS:
Limiting your coupon to certain products is recommended as a best practice, unless you intend on them being able to use the discount on every one-time product listed in the order form collectively.
Coupon application details will be visible in the order details as a line item alongside individual products. If you click on Actions ➝ View History this will redirect to the orders page where only specific orders in which the coupon code was successfully applied
100% off coupons will work, but only if the order is processed via Stripe, Paypal does not support this and the option to use Paypal will be hidden.
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Do coupons apply to all services?
Yes, coupons can be applied to both one-time class packages and ongoing memberships.
What types of coupons can I create?
There are two types:
Percentage discount: Offers a percentage-based discount on the overall fee.
Fixed discount: Provides a fixed amount off regardless of the total fee.
Are coupon codes unique?
Yes, each coupon code is unique. No two coupons can have the same code.
What are the rules for creating a coupon code?
Coupon codes must contain only alphanumeric characters and are not case-sensitive. Enrollio also offers a generate tool that creates a seven-character alphanumeric coupon code automatically.
What is the coupon name? Is it unique?
The coupon name is used internally to refer to specific discounts. While it does not have to be unique, it is recommended to use a unique name to easily identify each coupon.
What is meant by limiting the total number of times a coupon code can be redeemed?
You can set a maximum number of times a coupon code can be used for successful transactions (for example, if you want only a specific number of students to use a particular discount).
What is meant by limiting to selected services?
You can restrict a coupon to be applied only to selected dance classes or packages. For example, you might set a coupon to be valid only for a beginner’s workshop.
What is the redemption count shown in the list view?
This count displays how many times a coupon code has been successfully redeemed to date.
Will the coupon text box appear automatically on the enrollment form?
If an active and valid coupon code exists for your enrollment form, the coupon text box will be visible. If there is no active coupon, the text box will not show.
I don’t want to show the "Apply Coupon" text box on my enrollment form. How do I do that?
You can disable the "Enable coupon codes" option in the builder for that specific enrollment form.
How do I see the sign-ups where the coupon code was applied?
Click on Actions ➝ View History. This will redirect you to a page that lists only the enrollment orders where the coupon was successfully applied.
Where are the coupon application details found?
The details are added in the order summary, where each service purchase shows the coupon code and the discount applied.
I want to offer a free class or session; is this supported?
Yes, it is! Students can redeem a 100% off coupon for a free class or session. They will still need to enter their card details to ensure a secure transaction, which is important if additional services later require payment. Remember that only Stripe supports a 100% discount; this option is not available for PayPal.
