Custom values are data points that you define and use to store the unique information necessary for running your dance studio. They can include details such as student names, parents’ contact information, preferred dance styles (ballet, tap, hip-hop, etc.), class times, and more. By leveraging these values in Enrollio, you can easily populate personalized messages, emails, and web pages, ensuring that each communication feels tailored to your students and their families.
Personalization:Store individualized data for each student or family, ranging from the child’s name and preferred dance style to class level and upcoming recital dates.
Efficiency:Access and manipulate stored data across different parts of Enrollio. This reduces the need to re-enter the same information and minimizes errors.
Automation:Auto-populate fields in emails, notifications, and webpages. For example, automatically include a student’s first name or preferred dance style when sending out class reminders.
Consistency:Ensure that standard information—like your studio’s address or contact details—remains uniform throughout all communications.
Flexibility:Define custom values according to your studio’s specific needs. Whether you're tracking recital registrations or parent meeting schedules, custom values are adaptable.
Updates & Data Integrity:Update a custom value in one central location, and it will automatically update everywhere it’s used, ensuring data accuracy across your systems.
Segmentation and Filtering:Use custom values to segment your student lists and target communications based on factors such as dance style preferences or class attendance.
Centralized Management:Easily add, modify, or delete custom values from a centralized interface within Enrollio.
Integration:Connect with external sources like databases or APIs to further enrich your studio’s data capabilities.
Example #1:Imagine you run a children’s dance studio where every student’s profile includes their favorite dance style, recent class attendance, and recital performance notes. With custom values in Enrollio, you can:
Personalize Emails:Automatically populate email templates with each student’s first name and favorite dance style to send targeted class updates or recital invitations.
Customize Messages:Create SMS or social media messages tailored to the specific interests of each student. For instance, highlight an upcoming ballet workshop for students who love ballet.
Enhance Web Pages:Dynamically display personalized content on your studio’s website or booking page, such as “Welcome back, Emma! Ready for your tap class this Thursday?”
Example #2:For a re-engagement campaign, you might want to reach out to students who haven’t attended class recently. Let’s see how custom values can help:
Collecting Data:• Student A: Name: Liam, Preferred Dance: Hip-Hop, Class Level: Intermediate, Last Class: June 1, 2024.• Student B: Name: Ava, Preferred Dance: Ballet, Class Level: Beginner, Last Class: May 25, 2024.
Storing Data:In Enrollio, create custom fields for name, preferred dance style, class level, and last class date. Each student’s profile holds these specific details.
Utilizing Data:• Personalized Emails:Send an email to Liam beginning with “Hi Liam,” and include details about an upcoming hip-hop session with a special offer for intermediate dancers.• Targeted Messages:Send a text to Ava saying, “Hi Ava, we miss you! Come join our next beginner ballet class and dance along with your friends.”
Enhancing Customer Experience:With personalized communication, each message feels custom-tailored to the student and their family, increasing engagement and attendance at your dance studio.
Enrollio makes it easy to access and use custom values across various parts of your account. Here’s how you can incorporate them into your daily dance studio operations:
Conversations:Use custom values during your chats with parents or students via SMS, email, Facebook Messenger, Instagram Messaging, WhatsApp, and more. Personalize each interaction by pulling in details like the student’s name or class schedule.
Automations (Workflows):While setting up workflows, add custom values to personalize automated messages, class reminders, and notifications. For instance, create an automation that sends a birthday message to each student using their stored first name.
Websites & Funnels:Integrate custom values directly into your studio’s website or booking page to display personalized content. For example, when a parent logs into their portal, they might see a welcome message like, “Welcome back, Sarah! Check out your daughter’s upcoming jazz class.”
Email Campaigns & Templates:During campaign creation, enrich your email content by inserting custom values in the email body, subject lines, and sender details. This ensures your emails resonate with each family by including the student’s name or class information.
Social Planner:Add custom values to your social media posts to automate and personalize your content. Whether scheduling posts about new classes or recitals, using custom values ensures your updates speak directly to your audience.
Enrollio allows you to create custom value folders to better organize your data assets. Use these folders to keep different types of custom values separated by categories such as student information, class schedules, marketing data, or financial records.
For additional guidance on organizing custom values, check out our official Enrollio video on custom value folders.
Explore tutorials and community tips from fellow dance studio owners to optimize your data management even further.
Below are examples of custom values (merge tags) that you can utilize within Enrollio. These allow you to insert dynamic content into your messages, emails, or web pages:
STUDENT:
Full Name: {{contact.name}}
First Name: {{contact.first_name}}
Last Name: {{contact.last_name}}
Email: {{contact.email}}
Phone: {{contact.phone}} or **{{contact.phone_raw}}
Preferred Dance Style: {{contact.preferred_dance}}
Class Level: {{contact.class_level}}
PARENT:
Full Name: {{parent.name}}
First Name: {{parent.first_name}}
Last Name: {{parent.last_name}}
Email: {{parent.email}}
Phone: {{parent.phone}} or **{{parent.phone_raw}}
STUDIO:
Studio Name: {{location.name}}
Full Address: {{location.full_address}}
Address Line 1: {{location.address}}
City: {{location.city}}
State: {{location.state}}
Country: {{location.country}}
Postal Code: {{location.postal_code}}
Email: {{location.email}}
Phone: {{location.phone}} or **{{location.phone_raw}}
Website: {{location.website}}
Logo URL: {{location.logo_url}}
CLASS/SESSION:
Class Title: {{appointment.title}}
Start Date & Time: {{appointment.start_time}}
Only Start Date: {{appointment.only_start_date}}
Only Start Time: {{appointment.only_start_time}}
End Date & Time: {{appointment.end_time}}
End Date: {{appointment.only_end_date}}
End Time: {{appointment.only_end_time}}
Notes: {{appointment.notes}}
TIME/DATE:
Day of the Week: {{right_now.day_of_week}}
Month: {{right_now.month_name}}
Year: {{right_now.year}}
Date (MM/DD/YYYY): {{right_now.middle_endian_date}}
Date (DD/MM/YYYY): {{right_now.little_endian_date}}
Feel free to create additional custom values tailored to your studio’s needs. Every dance studio is unique, so adjust these values to better track the information crucial for your operations.
Enrollio’s custom values empower you to transform generic communications into personalized interactions. By streamlining your data management, you enhance the experience for both students and parents, making every message as graceful as your dance routines.
Happy dancing and may your studio flourish with every step you take using Enrollio!
