Follow these steps to configure the Contact Engagement Score trigger for your dance studio:
Select the trigger "Contact Engagement Score" from Enrollio’s workflow builder options.
Set the filters to define the engagement score and any additional criteria:
For the Score filter, choose an operator like Greater than and input a value such as 195 to capture highly engaged contacts.
Optionally, add a filter for Business Niche; select an operator like Contains Phrase and enter a value such as "Dance" to focus on contacts associated with dance-related inquiries or classes.
Save the trigger configuration and continue to add further actions or steps to your workflow as needed, such as sending a follow-up email campaign about upcoming recitals or special class schedules.
Below are the details for each field in this trigger:
Score
Description: The engagement score of the contact, such as participation in dance classes or events.
Mandatory: Yes
Business Niche
Description: The business category associated with the contact, which in your case will relate to dance classes, recitals, or studio events.
Mandatory: No
Equals to - Triggers if the score or field value equals the input value.
Greater than - Triggers if the score or field value is greater than the input value.
Greater than or Equal to - Triggers if the score or field value is greater than or equal to the input value.
Less than - Triggers if the score or field value is less than the input value.
Less than or Equal to - Triggers if the score or field value is less than or equal to the input value.
Is empty - Triggers if the field value is empty.
Is not empty - Triggers if the field value is not empty.
Contains Phrase - Triggers if the field contains the entered phrase.
Does not contain Phrase - Triggers if the field does not contain the entered phrase.
Imagine you want to reach out to families whose children participate actively in dance classes. You can set the Contact Engagement Score trigger with these criteria:
Engagement Score greater than 195 to capture families with robust participation.
Business Niche contains the phrase "Dance" to ensure the contact is related to your studio.
When contacts meet both criteria, they will be added to the workflow. You might then automate the sending of a follow-up email campaign to invite them to a special dance workshop or upcoming recital.
Using this trigger in Enrollio helps streamline your communication process, ensuring that enthusiastic families receive the information and encouragement they need to keep the dance magic alive at your studio.
