Using a branded sending sub-domain not only boosts your studio’s professionalism but also helps you control your sender reputation and improve inbox branding. Instead of a generic “sent via enrollio.com” notice, you can set up a sub-domain that reflects the unique identity of your dance studio (for example, use something like ourchoolname.enrollio.com).
Enhance your email identity by setting up a sub-domain that carries your studio’s branding.
Note that after enabling your branded sending sub-domain, you may need a gradual warm-up period (usually 2–4 weeks) to ensure smooth email delivery.
For help with setting up your branded sub-domain, see our detailed guide on Enrollio’s platform.
DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM, helping email providers know how to handle emails that don’t pass authentication—vital for preventing spoofing. For a dance studio sending more than 5,000 emails per day (aggregated across campaigns or sub-accounts), setting up a DMARC record is essential.
Use a free DMARC checker (like Dmarcian) to inspect your root domain (e.g., yourstudiodomain.com) and check if you already have a DMARC record.
If you do not have one, log in to your DNS hosting provider and add a TXT DNS record.
Choose TXT as the record type.
Set the Host/Name to: _DMARC
In the Content or Points to field, input:v=DMARC1; p=none;
Follow up by using a DMARC checker to confirm that your record is active (DNS propagation can take a few minutes). You can also send a test email and inspect the header in Gmail.
Enrollio recommends gradually moving to a more restrictive DMARC policy over time, following Google’s recommended DMARC Rollout Tutorial.
Your dance studio’s trust is built on every detail—including consistency in your communication.
Make sure the domain in your “from” address matches the root domain of your branded sending domain.For example, if your branded sending domain is dance.enrollio.com, then an email should come from an address like hello@enrollio.com.
Check all campaign and flow emails to ensure the “from” address aligns with your domain and represents your studio’s image accurately.
Email providers are enforcing stricter policies to prevent spoofing. If you try to mimic a well-known email service like Gmail, your dance studio’s emails might suffer in deliverability.
Keep your “from” information genuine and avoid using addresses that imply they come from Gmail or Yahoo (e.g., avoid example@gmail.com or example@yahoo.com).
Instead, always use your studio’s branded domain.
It’s essential to show respect for your audience’s time—if a parent no longer wishes to receive updates, there should be a quick, easy way to opt out.
With Enrollio’s Email Service, an unsubscribe link can be automatically included in the footer of every email.
Review your campaign templates and everyday communications to make sure they include an easily accessible unsubscribe link.A streamlined option—with one click—is ideal, ensuring that parents can manage their communication preferences without any hassle.
Just as you wouldn’t invite an unrecognized dancer on stage, you shouldn’t have unapproved emails joining your communications.
Ensure that every parent signing up for your studio communications genuinely wants to receive your emails.
Avoid high spam complaint rates—it’s crucial to keep complaints lower than 0.30% (or less than 1 complaint per 1,000 emails).
Use available reporting tools (such as Yahoo’s Spam Reports or Google Postmaster Tools) to monitor your email performance and make adjustments as needed.
By following these steps, your dance studio can ensure that your communication practices are up to standard with Google and Yahoo’s requirements, paving the way for better inbox placement and a more trustworthy sender identity. Enrollio is here to support you every step of the way, so you can concentrate on what you do best—bringing the joy of dance to children and families.
Happy dancing and here’s to smooth email delivery with Enrollio!
