The Drip Workflow Action is designed to control the rate at which contacts progress through a workflow by processing them in batches at predefined intervals. Instead of executing actions on all contacts simultaneously, this feature staggers executions, ensuring smooth automation and preventing system overload. It is especially useful when managing high-volume workflows during busy studio seasons, such as sending bulk newsletters, event reminders, or class schedules, where controlled delivery is crucial for keeping communication organized.
Controlled Execution: Prevents system overload by processing contacts (parents, students, or staff) in manageable batches rather than all at once.
Optimized Resource Management: Helps maintain API limits, email/SMS sending capacity, and server performance, ensuring your dance studio’s communications remain reliable.
Improved Deliverability & Engagement: Spreads out messages over time to avoid spam filters and enhances response rates, keeping everyone informed and engaged.
Flexible Scheduling: Customizable batch size and intervals (minutes, hours, days) allow you to tailor the workflow to your studio’s schedule, whether it’s for class updates or rehearsal notifications.
Access the Workflow Builder: Log in to your Enrollio account and navigate to Automation > Workflows. Create a new workflow or choose an existing one to edit.
Add the Drip Action: Click the + icon to add a new action in your workflow, then search for “Drip” in the action list and select it.
Naming the Action: Give your Drip action a clear and descriptive name, such as “Class Reminder Drip” or “Event Update Drip,” to easily identify it within your workflow.
Setting the Batch Size: Decide how many contacts will move to the next step at one time. For example, setting the batch size to 100 means that 100 contacts (like parents or students) will proceed at each interval, ensuring smooth and manageable communication, perfectly aligned with your class or event grouping.
Configuring the Drip Interval: Set the interval at which each batch of contacts will move to the next step. Choose from minutes (1–60), hours (1–24), or days (1–7) based on your studio’s communication needs. For example, an interval of 30 minutes releases a new batch every half hour, providing a consistent pace that fits well with class schedules and event reminders.
Save and Publish the Workflow: Click Save to apply the Drip action settings. Once you confirm everything is configured correctly, click Publish to activate the automation. Test the setup by adding sample contacts and verifying that the batch processing appears correctly in your workflow history.
How is the Drip action different from a normal delay or wait step?
A standard wait step pauses all contacts at a specific point in the workflow until a set time passes. In contrast, the Drip action releases contacts in batches, allowing for a controlled flow that is particularly beneficial when sending staggered class updates or event information.
What happens if my batch size is too large?
If the batch size is too large, all contacts might move at once, which could overload your communication channels—imagine sending too many event reminders or class updates simultaneously. It’s best to choose a manageable batch size that aligns with your studio’s capacity and communication practices.
Can I use the Drip action with emails, SMS, and other workflow actions?
Yes! The Drip action works with any workflow step, including emails, SMS messages, internal notifications, task assignments, and more. This flexibility makes it an excellent tool for managing various communication needs at your dance studio.
What happens if new contacts enter the workflow while the Drip action is running?
New contacts, such as new parent sign-ups or student registrations, will begin the workflow at the start and follow the same batch processing rules as everyone else. They won’t join an ongoing batch but will initiate their own drip schedule based on your configured settings.
Can I change the batch size or drip interval after the workflow is published?
Yes, you can update these settings at any time. However, the changes will only affect contacts entering the Drip action after the update; contacts already in progress will continue with the previous settings.
By effectively configuring the Drip action in Enrollio, you ensure that your dance studio communicates class updates, event information, and other important news in a smooth, organized manner—keeping families and students informed without overwhelming your system.
