Where to Find the Option to Create Lookalike Audiences?
In the campaign creation flow, navigate to the second step focusing on "Budget and Audience."
Under the Audience Controls section, locate the Intended Audience area.
Within this area, click on the Lookalike Audience tab.
Use the dropdown labeled "Create new or select lookalike audience" and choose the first option: "Create a Lookalike Audience."
How to Create a Lookalike Audience
A lookalike audience helps you find families and community members who share similar interests and behaviors with your current studio attendees. When you use this feature, your ad will be delivered to an audience similar to the parents and children who already attend your classes. The process is as follows:
Source Selection:
When prompted, choose a source audience from one of two options:
Page: Select one of your dance studio’s integrated pages that showcase class schedules, event photos, or performance recaps.
Custom Audiences: Choose from the list of custom audiences already created in Enrollio Ad Manager, such as families who have signed up for trial classes or follow your studio’s community events.
Audience Name:
Enter a distinctive name to easily identify this audience later. Consider a name that reflects your dance studio’s style or season (for example, “Spring Dance Lovers”).
Geographic Location:
Select the country where you want Enrollio to search for families and potential students similar to your current ones. Note that only countries are supported at this stage; cities or regions cannot be specified.
Audience Size:
Define the audience range using a percentage scale from 0-10%.
A range of 0-1% focuses on families closely matching your current audience.
Increasing the percentage broadens the reach to a larger yet more generalized audience.
After entering all the required details, click the "Create Audience" button. The new lookalike audience will then be added to the dropdown list. Though it is visible immediately, note that it may still need time to become fully operational.
Various States of Audiences
Once you've created your lookalike audience, it will go through several stages. Understanding these states will help you manage your campaign expectations:
Ready:
This state indicates that the audience has been fully created, approved by Enrollio standards, and is ready for use in your ad campaigns.
Populating:
This is the period during which Enrollio is actively gathering and matching data. It can take between six and 24 hours for your lookalike audience to complete this process. Once populated, the audience state will change to Ready.
During ongoing campaigns, the audience is refreshed every 3-7 days to ensure optimal targeting.
Audience Not Created:
If this status appears, it might be because the source audience was too small or did not meet Enrollio’s requirements. In this case, consider creating a larger or more robust custom audience from your student and parent records, then try creating the lookalike audience again.
With these steps, you can leverage Enrollio Ad Manager to find new families and enrich your dance class community. Use these lookalike audiences to expand your student base and ensure your studio’s events and classes reach the right audience.
Happy dancing and best of luck with your campaigns!