This article explains how the quality rating for your Enrollio WhatsApp Business phone number works, with examples and considerations relevant to running your dance studio. Your studio’s quality rating is determined based on the messages that your parents and students have received over the past seven days. Feedback from your audience—such as reasons for blocking your number or other reporting issues—plays a crucial role in assessing this quality. You can find the quality rating below your Phone Numbers tab in your Meta WhatsApp Manager.
Below are the quality states displayed in the Quality Rating column:
Green: High quality
Yellow: Medium quality
Red: Low quality
Maintaining a High quality rating can make your dance studio eligible for additional features. When a parent chooses to block your studio, they can select a block reason similar to the following:
No longer needed
Didn't sign up
Spam
Offensive messages
No reason
If your quality rating is medium or low, you can hover over the rating in Meta WhatsApp Manager to see any available insights into the block reasons. This feedback can help you understand why parents might be opting out of your outreach, avoid sending messages that feel irrelevant to your dance class schedules or promotions, and reduce the risk of further blocks.
You can also subscribe to quality-related updates. You will receive an email and a notification in Meta Business Manager when:
A phone number’s status is changed to Flagged or when this Flagged status is removed
There is a change to a phone number’s messaging limits
For a broader overview, you can view the quality rating for the past 30 days by clicking the icon in the Settings column. This view allows you to see the lowest quality score on any given day, which can help you identify patterns in audience feedback and fine-tune your communication efforts.
Status Changes and What They Mean for Your Studio
Connected:Your studio is in this status if you can send outgoing messages within your established messaging limit. Your communication of class information, event reminders, or other updates to parents and students proceeds normally.
Flagged:This status occurs when your quality rating drops to Low and is on track to be downgraded to a lower messaging tier. While flagged:
You cannot upgrade your messaging limit tiers.
If your quality rating improves to High or Medium within seven days, the status will revert back to Connected and your messaging limit will remain unaffected.
If the quality rating does not improve within seven days, your status will return to Connected but your messaging limit will decrease. For example, a studio that previously had the capacity for 100,000 business-initiated conversations per day might see a reduction to 10,000 conversations.
Restricted:This status happens when you reach your messaging limit, regardless of your quality rating. While Restricted, you cannot send any outgoing messages until 24 hours have passed. However, you can still reply if a parent or student reaches out.
If you work with a business solution provider (BSP), be sure to pass this information along so that they can help proactively manage these updates.
Messaging Limits
Messaging limits determine the maximum number of business-initiated conversations (for example, sending out dance class information or special event notifications) that your studio phone number can start in a rolling 24-hour period. A business-initiated conversation begins when the first message is delivered to a parent/student and continues for 24 hours. Note that the messaging limits do not apply to conversations initiated by the parents or students.
Here are the tiers available after your studio completes business verification:
Allows up to 1,000 business-initiated conversations (reaching 1,000 unique parents/students) in a rolling 24-hour period
Allows up to 10,000 business-initiated conversations in a rolling 24-hour period
Allows up to 100,000 business-initiated conversations in a rolling 24-hour period
Allows unlimited business-initiated conversations in a rolling 24-hour period
Remember that your dance studio starts with a limit of 1,000 business-initiated conversations per phone number once you have completed business verification. For more guidance on best practices and how to extend your features, refer to Enrollio’s Help Center documentation on messaging limits and quality management.
By keeping a close eye on your quality rating and understanding these messaging limits, your studio can maintain effective communication with parents and students while maximizing your outreach potential. Happy dancing and here's to smooth communication transitions with Enrollio!