This article provides guidance for children's dance studio owners on setting up an SMS program using Enrollio. The intent is to help you craft your opt-in form, privacy policy, and terms and conditions in a way that complies with industry requirements while remaining tailored to your studio’s unique communication needs.
For your studio’s SMS program (for class reminders, promotional offers, event updates, etc.), ensure your terms of service include the following components:
Program Name and Description• Provide the name of your dance studio’s SMS program (for example, "Twirl Texts") and a brief description of the messages your customers (parents and guardians) can expect (e.g., class schedules, special events, recital reminders).
Opt-Out Instructions• Clearly inform customers that they can cancel the SMS service at any time by texting “STOP” to the shortcode. After they send “STOP,” you must confirm their unsubscription via SMS and cease further messages.
Rejoining Instructions• Explain how customers can rejoin if they change their mind about receiving updates. For instance, instruct them to sign up using the original registration process at your studio.
Help Instructions• Provide support details such as texting “HELP” to the shortcode, or include a contact email or toll-free phone number so that parents and guardians can reach out if they have issues or questions.
Carrier Liability Disclaimer• State that mobile carriers are not liable for any delayed or undelivered messages. This is important when communicating time-sensitive class updates or schedule changes.
Message and Data Rates Disclaimer• Remind customers that message and data rates may apply, and the frequency of messages might vary depending on the dance program schedule or event calendar.
Privacy Policy Link and Legal Compliance• Include a link to your studio’s privacy policy. Ensure your overall terms incorporate a compliance statement with industry standards and applicable laws.
When generating a privacy policy for your studio’s SMS program, ensure you cover the following:
Privacy Policy Generation• Use trusted services like Termly, Rocket Lawyer, or a free online generator to create your policy.
Essential Privacy Statements• Confirm that no mobile information will be shared with third parties or affiliates for marketing or promotional purposes.• Ensure that text messaging originator opt-in data and consent will not be shared (except with aggregators and providers of the SMS service).
Content Review• Carefully review your privacy policy for any language that implies sharing, disclosing, selling, or affiliating leads’ information. Remove or reword such references unless permitted.
Mandatory Disclaimer Paragraph• Clearly state:"No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."
Working Privacy Policy URL• Ensure you provide a valid, publicly accessible URL for your privacy policy that does not mention sharing personal information with any unauthorized third parties.
To align with carrier compliance requirements, your studio’s mobile terms of service page should be publicly accessible and include the following provisions:
Customer Support Information• List contact details where parents and guardians can reach customer service if there are questions or issues regarding SMS communications.
Complete Opt-Out Instructions• Display clear opt-out messages (using bold text as needed) so customers know how to stop receiving updates.
Recurring Message Disclosure• If your messaging involves recurring updates (such as weekly class reminders), include a disclosure about the frequency.
Product Description and Program Name• Clearly describe the nature of your dance studio’s SMS messaging service, and include the official program (brand) name associated with your communications.
Additional Requirements• Depending on your campaign—such as sweepstakes or contest announcements for dance events—there may be further guidelines. Consult your legal counsel if your campaign involves special conditions.
Effective February 15, 2024, T-Mobile has enforced fines for messages that include prohibited content. For dance studio owners using Enrollio, here’s what you need to know:
Fines on Prohibited Content• T-Mobile may issue a Sev-0 violation (the most severe level) along with fines if any SMS messages include disallowed content such as phishing attempts, smishing, or social engineering elements. Even simulated phishing—for example, security tests—are subject to fines.
Content-Specific Fines• For illegal content, fines can be assessed at a lower rate. Additionally, content that includes disallowed topics (for example, content related to SHAFT: sex, hate, alcohol, firearms, and tobacco) will trigger fines if not in compliance with federal and state law.• These fines you could face will apply across all commercial messaging products including SMS short codes, toll-free numbers, and 10DLC instances.
Impact on Your Studio’s Campaign• If your messaging campaign is deemed to have excessive violations, you may experience a suspension of your access to the T-Mobile network. Enrollio will notify you of any Sev-0 violations and pass on the fine amounts accordingly.
By following this guide, you can ensure that your children's dance studio's SMS program remains compliant with industry standards and legal requirements. This not only protects your studio from non-compliance fines but also builds trust with the parents and guardians who depend on your timely communications about dance classes, recitals, and events.
For further assistance with integrating these policies into your enrollment processes on Enrollio, please refer to our additional support documentation or contact our support team directly. Happy dancing and successful communication!
