Enrollio is committed to helping your dance studio deliver trusted communications with parents, students, and guardians. By following these best practices, you can ensure that your SMS messages—whether they’re notifications about class updates, recital reminders, or special promotions for your dance studio—reach your audience without triggering carrier restrictions.
Enrollio monitors the overall delivery performance of your account to prevent any issues that might lead to restrictions or suspensions. To keep your studio’s messages flowing smoothly, please review the guidelines below:
Violation Email Notification:You will receive an email alert when your subaccount reaches an error rate of 8% or opt-out rate of 2%. This helps you address issues quickly before they impact your ability to communicate with your dance studio community.
Temporary Account Restriction:Should your subaccount hit an error rate of 12.5% or opt-out rate of 3%, a suspension email will be sent. Once suspended, no outbound SMS messages (such as class cancellations or schedule changes) will be sent until after 00:00 AM UTC.
If you get a violation email, please take these steps immediately:
Stop all workflows, campaigns, triggers, and/or bulk SMS actions, especially to contacts who have not explicitly opted in.
Ensure every first SMS message sent to a new contact includes both an opt-out directive and clear sender information (e.g., your dance studio’s name).
Coordinate with your team or client on halting any large communications—like mass announcements or cold messaging to unverified contacts—until you resolve the issue.
High Opt-Out Rate:When parents or guardians mark your SMS as spam, file complaints, or explicitly opt out of receiving messages, your studio’s opt-out rate increases. Generally, a rate in the 0–1% range is acceptable. A rate of 2% or more will result in a temporary lock on sending messages.
High Delivery Error Rate:This occurs when you send messages to numbers that are no longer valid, unreachable, or linked to devices that aren’t SMS-capable (like a landline). Errors may also be caused by carrier filtering due to past sending behavior. An error rate of 0–6% is considered good. Rates above 12% trigger an account suspension for 24 hours.
The suspension is typically lifted after 24 hours.
If the suspension becomes permanent, please refer to the article “Why is your account suspended” to learn how you can unsuspend your subaccount.
To keep your dance studio’s communications on track and ensure smooth delivery of your class updates and event notifications, consider the following best practices:
• Include Opt-Out Language: Always add a note like “reply STOP to unsubscribe” in the first SMS sent to a new contact.
• Add Sender Information: Clearly introduce your studio (e.g., “Twinkle Toes Dance Studio”) in all initial messages.
• Validate Phone Numbers: Do not send messages to SMS-incapable devices like landlines. Enable the Number Validation feature to check each number before sending.
• Avoid Public URL Shorteners: Instead of using public URL shorteners like bit.ly, send the full link to reduce the chance of being flagged.
• Register Your Business Profile and Messaging Campaign: Ensure that your dance studio’s business profile, A2P Brand, and campaign are registered. This additional safety net helps maintain high delivery rates in an evolving messaging landscape.
For US-based studios, you can check the Trust Center tab after setting your subaccount country to the US.
Refer to the provided Enrollio documentation links for detailed instructions on:
Business Profile Creation and Registration
A2P Brand Registration
Campaign Registration and Messaging Service
• Include Consent in Web Forms: For online sign-ups—like workshop registration or class updates—use a checkbox that confirms the lead’s consent to receive SMS messages.
An example consent message:"By providing your name and contact information, you expressly consent to receive communications from [Your Dance Studio Name] or one of its licensed agents. This may include SMS messages regarding class schedules, event updates, and promotions. Consent is not a condition of enrollment, and messaging/data rates may apply. You may revoke consent at any time by calling us at [Phone Number] or emailing [Email Address]."
• Include the Opt-In Source in the First Message: Let your contacts know how they opted in (e.g., “You’re receiving this because you signed up on our studio website for dance class updates”).
• Encourage Double Opt-In: Include language in your messages or web forms for a double opt-in process (e.g., “Reply 1 to subscribe”) to ensure the active consent of your contacts.
By following these guidelines, you’ll help keep your SMS error and opt-out rates in check, ensuring that your important communications—like class reminders, recital updates, and schedule changes—keep reaching the right audience without interruption.
For additional details on messaging policies and procedures, please refer to the related documents provided in Enrollio’s support portal. Happy dancing and here’s to smooth communication with your dance studio community!
