This article explains how to use the Facebook Interactive Messenger action in Enrollio workflows for your dance studio. This feature enables you to automate Messenger conversations with interactive options such as buttons and quick replies, making it easier to engage parents, students, or interested families. Use this action alongside Facebook comment or message triggers to guide conversations about class schedules, special events, or enrollment inquiries.
The Facebook Interactive Messenger action in Enrollio workflows lets you automatically respond through Facebook Messenger. The action is especially useful for dance studio owners, allowing you to send timely messages that can include interactive elements. This way, when a parent or student comments on a class announcement or sends a DM, you can immediately respond and guide them through options such as learning more about class times, signing up for a trial class, or getting directions to the studio.
Navigate to Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger.
This path in Enrollio’s platform will allow you to integrate Messenger automation into your studio's communication workflows.
When setting up your Facebook Interactive Messenger action for your dance studio, you’ll work with several components:
Reply Type
Reply to Comment via DM: Use this option when the trigger is a new comment about your dance class and you want to initiate a private conversation via DM.
Reply to DM: Use this option when you are responding directly to a parent or student who has sent a direct message.
Templates
These are snippets from Marketing > Snippets that you can customize with dance studio-related content.
Message
Body: Build your message content. For example, include class details, enrollment hints, or upcoming recital dates.
Custom Values
Insert custom values created in Settings > Custom Values. You might use these to include personalized data like class names or schedule times.
Trigger Links
Insert trigger links created in Marketing > Trigger Links. Use these to guide users to your online registration page or event details.
Attachments
Add Attachment: Upload a file from your computer. You could attach a PDF flyer outlining class schedules or event information.
Add File Through URL: Insert a URL to a file that can serve the same purpose.
Interactive Elements
Add New Button: Insert an interactive button within your message. This button might allow parents to sign up for a dance trial, check class schedules, or visit your website.
Add Quick Reply: Add a quick reply option to guide the conversation. Quick replies are simple, one-tap responses that help parents or students quickly navigate their options.
Wait Step
Set a time delay between sending the Messenger content and moving on to the next action branch. This could be useful if you want to give the recipient time to review class information before offering additional details.
Buttons and Quick Replies are key elements that make your Messenger interactions dynamic and help steer conversations along a set path.
Buttons
Used for persistent actions and can perform functions like:
Redirecting to your dance studio website or registration page.
Opening a dialer to call your studio directly.
Triggering a branch in your workflow to provide more detailed class information.
You can add up to 3 buttons. These are especially useful for ongoing guidance in a conversation—for example, a button labeled “View Class Schedule” that remains available if parents scroll back.
Quick Replies
Designed for one-tap responses to streamline the conversation. They disappear once selected, which helps keep the chat focused. For instance, you might offer quick replies like “Sign Up for a Trial,” “Class Times,” or “Contact Us.”
You can add up to 13 quick replies in a single message.
By combining Buttons, Quick Replies, and attachments within one Messenger action, you can create a rich and interactive communication flow that helps busy parents receive the information they need about your dance classes quickly and efficiently.
Imagine a scenario where a parent comments on your studio’s Facebook post about a new dance class:
Your workflow is triggered, and the Facebook Interactive Messenger action sends the parent a direct message.
The message includes the class schedule, instructor details, and a friendly prompt asking if they would like to register or learn more.
Buttons are added such as:
Open Website: Directs the parent to your online registration page.
Call Number: Lets the parent call your studio directly if they have questions.
Perform Action: Routes the conversation to a branch with more details about class packages or trial offers.
Quick Replies might include options like “More about Class Times,” “Meet the Instructor,” or “Book a Tour,” ensuring parents can easily choose what information they want next.
Using this interactive approach, you can keep your communication engaging and tailored to the needs of your dance studio community.
By leveraging the Facebook Interactive Messenger action in Enrollio, you can deliver personalized, real-time communication that truly resonates with the families in your dance studio community. This tool helps you streamline your messaging and provide a professional yet friendly experience that keeps your studio’s enrollment process smooth and engaging.
