We are excited to announce a new feature release for Enrollio that will significantly benefit your email marketing efforts. Introducing UTM parameters in our Email Builder! This update allows for streamlined attribution analysis and improved campaign performance tracking.
What Are UTM Parameters?
UTM parameters are tags added to the end of a URL to track the source, medium, and campaign name of website traffic. This information is crucial for understanding the effectiveness of your marketing campaigns and identifying where your website traffic originates.
Benefits of Using UTM Parameters:
Streamlined Tracking:
Default UTM Parameters: Set default UTM parameters in your Email Builder settings. These parameters will automatically apply to all campaigns, saving you time and effort.
Customizable Options: You can disable UTM tracking for specific campaigns, giving you more control over your tracking.
Improved Campaign Analysis:
Performance Insights: By using UTM parameters, you can easily track which campaigns drive the most traffic and convert the most leads. This helps you make informed decisions about your future email marketing strategies.
How to Use UTM Parameters in Enrollio:
Navigate to Email Marketing:
Go to the Email Marketing section in your Enrollio dashboard.
Access the Settings Tab:
Find the Settings tab within the Email Marketing section.
Review Tracking Options:
Look at the available tracking options.
Enable Default UTM Parameters:
Turn on the default UTM parameters.
Edit Default Values:
Adjust the default UTM values if needed.
Add Custom Parameters:
Include any custom parameters you want to track.
Select Parameters:
Choose the UTM parameters you want to use.
Save Changes:
Save your settings.
Disable UTM Tracking for Specific Campaigns:
Uncheck the "Enable UTM Tracking" box when creating or editing a campaign if you wish to disable tracking for that particular campaign.
Why Use UTM Parameters?
By implementing UTM parameters, you can:
Track Effectively: Monitor which email campaigns are most effective in driving traffic and conversions.
Analyze Performance: Gain valuable insights into campaign performance to make data-driven decisions.
Optimize Strategies: Adjust your email marketing strategies based on clear performance data.
We believe this update will greatly improve the efficiency of your email marketing and provide better insights into your campaign performance. Take advantage of this new feature to enhance your dance studio’s marketing strategies and achieve better results.
Thank you for choosing Enrollio. We look forward to seeing your email marketing success with the use of UTM parameters.