Ideal Benchmarks in 2023
Cost per lead (meaning you have their contact info): $3 - $7
Cost per free trial class: $8 - $15
Cost per enrollment (camps or classes): $20 - $35
IMPORTANT TO NOTE: Costs will only continue to rise, so get in ASAP! It was a lot cheaper to advertise in 2020, and even cheaper in 2017. Costs go up every year.
