Getting Started: Your First 30 Days with Enrollio

Growing your childcare business online follows a clear roadmap: capture new families, convert inquiries into tours and enrollments, turn happy families into glowing reviews, and keep current families engaged for referrals and sibling enrollments.

Here's your step-by-step playbook for launching Enrollio at your center:

Step 1: Capture More Prospective Families

Make it easy for parents to reach you wherever they find you online.

  1. Install the SMS Webchat Widget on your center's website so parents can text you directly from your site.
  2. Integrate your Google Business Profile to activate Google Chat (if you have a Google Business Profile). This lets parents message you right from Google search and Maps.
  3. Activate Missed-Call Text-Back so any unanswered calls to your center immediately receive a text message saying, "Sorry we missed your call - how can we help?"

[SCREENSHOT: SMS Webchat Widget settings page in Enrollio dashboard]

Step 2: Nurture Inquiries into Tours and Enrollments

Respond quickly and consistently to every family that reaches out.

  1. Configure helpful Text Snippets for phrases and links you often send to parents — like tour availability, tuition rates, and enrollment forms.
  2. Activate Enrollio AI so your center has a fully trained, always-on assistant to conversationally convert inquiries into scheduled tours, even after hours.

[SCREENSHOT: Text Snippets configuration page showing common childcare responses]

Pro Tip: Set up Text Snippets for your most common questions: "What are your hours?", "Do you have availability?", "What's your tuition?", and "Can we schedule a tour?"

Step 3: Turn Tours into Enrollments

Make it simple for parents to pay deposits, register, and complete enrollment paperwork.

  1. Configure Payment Integration for Payment Forms, Paid Appointment Calendars, Text-2-Pay, and Tap-2-Pay.
  2. Set up enrollment forms that can accept registration fees and deposits right in the flow.

[SCREENSHOT: Payment integration settings page]

Step 4: Turn Happy Families into Positive Reviews

Reviews are your best marketing tool for attracting new families.

  1. Configure Email & SMS Review Request Templates so you can quickly and easily request reviews with the tap of a button.
  2. Send review requests after key positive moments: first week success, parent appreciation events, or when a family shares positive feedback.

[SCREENSHOT: Review request template editor]

Pro Tip: Time your review requests strategically. Ask parents after their child has been enrolled for 2-3 weeks, when they're past the adjustment period and feeling positive about their choice.

Step 5: Keep Families Engaged for Referrals and Sibling Enrollments

Stay connected with current families to generate referrals and capture sibling enrollments.

  1. Configure Newsletter Email Templates so you can easily send out center news, upcoming events, and enrollment updates to your families.
  2. Use these newsletters to announce open enrollment periods, remind families about referral bonuses, and share center achievements.

[SCREENSHOT: Newsletter template library]

Next Steps

Once you've completed these foundational steps, you're ready to explore more advanced features:

  • Set up automated waitlist nurture sequences
  • Create tour reminder automations
  • Build enrollment pipeline tracking
  • Configure parent communication automations

Need help getting started? Check out our detailed guides for each feature, or reach out to our support team.